Argon 18 announces two new Heads of Sales to its leadership team with Amber Nero and Alex Croucher taking the responsibility for North America and Europe, respectively.

“As Argon 18 continues to expand its global footprint and strengthen its position as a leader in high-performance cycling, I am thrilled to announce two key appointments to our leadership team,” says CEO Mark Hewitt.

Prior to joining Argon 18, Nero has built an extensive career in sales management and business leadership in the outdoors industry, working with brands including Fjallraven, Hanwag, and Craft Sportswear.

Starting August 11th, 2025, Nero will be based at the Argon 18 headquarters in Montreal, Canada. From there, Nero will lead the Canadian account management team in Quebec, Ontario, British Columbia, and the American account management team and agents.

Overseeing the European market for the brand, Alex Croucher takes on the role of Head of Sales, Europe.

A seasoned cycling industry professional with over 25 years of experience in sales and customer engagement, Croucher has played a pivotal role in growing the Argon 18 brand in the UK since joining in 2023.

His promotion is said to underscore the brand’s deep commitment to the European market, where it is “evolving the distribution model to better serve our partners and customers”. The announcement points out that “Croucher’s leadership will be instrumental in driving our direct-to-retail strategy and expanding our presence across the region.”

Croucher, whose new role will officially start on August 1st, 2025, will remain UK-based and lead the European account management team in Germany, the UK, Denmark and Nordic countries.

Hewitt adds: “These appointments are a bold step forward in our mission to build a world-class team. Amber and Alex each bring unique strengths and a shared drive to elevate the cycling experience that is reflective of our brand and values. We’re proud to have them part of  the Argon 18 family.”

Argon 18 has announced the appointment of Shaun Reiling as Sales Manager for the North of the UK and Ireland. 

With over 20 years of experience in the cycling industry, Shaun brings a wealth of knowledge across retail, marketing, and sales. His background includes key roles at Scott Sports, Whyte Bikes, and most recently as UK Sales Manager for Pierer New Mobility (GasGas, Husqvarna & Felt Bicycles). His industry relationships and passion for cycling make him an excellent addition to the Argon 18 team.

I was drawn to Argon 18 because of the strength of the product, the brand ethos, and the clear potential for growth in the UK. I’m excited to build on the momentum and help bring the brand to more riders across the North and Ireland – Shaun Reiling

Alex Croucher, UK Sales Manager at Argon 18, adds: “Shaun’s arrival allows us to strengthen our national presence and better support our retailer network. With new product launches like the Dark Matter and E117 driving demand, we’re committed to long-term growth in the UK and Ireland through strong partnerships.”

For retailers looking to work with Argon 18 to grow their business are encouraged to contact Shaun at shaun.reiling@argon18.com or Alex at alex.croucher@argon18.com

Canadian brand Argon 18 has introduced what it is, in effect, describing as the Swiss Army Knife of gravel bikes with the launch of the all-new 2025 Dark Matter.

How can one bike do almost all for gravel fans? First up, there’s the 57mm tyre clearance. Then there’s the Integrated storage. Add to this “adventure-specific geometry” and you likely get the picture.

The launch announcement states, “We know adventure gravel throws a lot at you: ruts and rocks, washboard and washouts, remote single track and dusty country roads. No matter what the adventure has in store, the all-new 2025 Dark Matter lets you get over it.”

So far, so gravel. Exploring the details, what’s highlighted includes:

• A 100-150 gram weight savings over the previous version.
• Multi-location mounting points
• Integrated storage
• Optimised for a 1x drivetrain.
• Ability to run a 2x drivetrain, suspension fork, or dropper post, making the bike adaptable to the way gravel riders want to ride.

“Gravel riders define their own roads and require versatility in a bike, so that they can go wherever the ride takes them,” says Alexandre Coté, product director at Argon 18. “The new Dark Matter prepares you for the unscripted and unmapped. It’s not just about performance—it’s about purpose.”

The Dark Matter has been designed and engineered as “a high-performance gravel bike” with an emphasis on being “made to take on the tough stuff”.

If all this ‘performance’ talk is making you question how this Dark Matter will fare when loaded for multiday bikepacking, the brand points to “Adventure-specific geometry balances long-distance comfort with control, aiming to provide confidence even when the road surface changes radically”.

The 2025 Dark Matter has, we’re told, “been designed to achieve specific handling characteristics” with a longer wheelbase and longer chainstays than the previous version, and also a slightly longer reach (between 5-15mm, size dependent) and higher stack (10mm). The head tube angle is also one degree slacker than earlier versions.

“The Dark Matter is a versatile but fast gravel bike. Whether bikepacking or riding full gas, this bike can handle it all,” says pro gravel rider Danni Shrosbree.

With integrated downtube storage and multiple mounting points for bottles, racks, and fenders, “the Dark Matter can go fully loaded for the long haul—or stripped back for maximum speed”.

At launch, the 2025 Dark Matter is available in three build specs:

Shimano GRX at £3,500, SRAM Rival XPLR AXS at £4,500, and SRAM Force XPLR AXS at £6,500.

UK retailers interested in exploring the Argon 18 range and hearing more about the Dark Matter should contact UK sales manager, Alex Croucher, via alex.croucher@argon18.com

Argon 18 is stepping up with a refreshed road/all-road line-up for 2025, with new premium builds for both the flagship road racer, the Sum Pro, and the Krypton Pro, leading the brand’s all-road segment.

Argon 18’s premium road race bike, the Sum Pro, will see two new colourways and build upgrades with SRAM Red AXS with powermeter and Shimano Dura-Ace Di2 options, with the Di2 build also featuring the Scope Artech A4 wheelset and Vision Metron 5D integrated cockpit.

With these components, the Di2 Sum Pro comes in at 6.6kg (medium).

With its aero tube shapes – including the distinctive hourglass headtube and draft-deflecting fork – and lightweight engineering, the Sum Pro brings together the best of Argon 18’s road-race expertise.

“The Sum Pro is the most responsive bike I’ve ever ridden,” says pro cyclist Andrea Perron from Team Novo Nordisk.

“I really feel it when I’m descending, and when sprinting, the power transfer is unmatched. The technology in the sport is constantly evolving, so it’s essential that we keep up. With the Sum Pro, we’re at the forefront.”

Meanwhile, the Sum features the same features with a slightly modified layup, now available with SRAM Force AXS and Shimano Ultegra Di2 options.

“The Sum line gives road riders the best of both worlds: engineered for the climbs, with the power transfer and aero performance for sprints,” says Vincent Lemay, vice president R&D at Argon 18.

“With classic road-race looks and handling, the new 2025 versions reaffirm our commitment to giving our riders the best in high-performance engineering.”

The all-road side of the line-up also features new colours and builds for 2025, with the Krypton Pro sporting new SRAM Red AXS and Force AXS – both with powermeters, and the Krypton adding Ultegra Di2 as well as Force AXS builds.

“The Krypton Pro has proven itself to be far more than simply capable of tackling every surface: it’s proven itself to deliver best performance in all conditions,” adds Alexandre Coté, director of product management at Argon 18.

“Meanwhile the Krypton has become the bike of choice for those who want to be ready for any adventure, any day, on any road. It’s the perfect choice for those who want one bike to take on all challenges.

“Overall, this is a performance-minded line-up update that’s a taste of what Argon 18 will present in 2025.”

RRPs

Sum Pro

Sum

Krypton Pro

Krypton

Argon 18 has introduced the Equation, a value-laden performance carbon road bike.

Featuring Argon 18’s Endurance geometry, the Equation offers a classic road bike design with modern elements like full cable integration, multiple mounting points and clearance for 32c tyres.

“The Equation brings Argon 18’s racing DNA and classic road design to a competitively-priced carbon frame,” says Patrick Flaherty CRO at Argon 18.

“We’re happy to give more riders the chance to experience an unmatched ride quality, designed with decades of meticulous engineering expertise behind it.”

The Equation features a host of Argon 18’s technologies, including the 3D system, allowing a higher stack for head tube adjustment, without compromising stiffness.

It also benefits from Argon’s Topological Compliance System (TCS), a proprietary design method to offer vertical compliance and dampened road-induced vibrations while retaining stiffness.

Alex Côté, director of product at Argon 18, adds: “The combination of exceptional handling and performance with proven Argon 18 technologies means we’re offering premium performance in a value-packed modern road bike.

“Designed with the same attention to detail and focus on performance as our pro-level bikes, the Equation provides exceptional ride quality and reliability for all riders.”

Argon 18’s Equation will be available in the UK in two specification levels.

The entry to the range retails at £2,500, and is equipped with a Shimano 105 R7100 groupset, Vision Team 30TC wheels wrapped in Vittoria Zafirro Pro 700x30c tyres, FSA finishing kit and a Prologo Akero saddle.

The top-of-the-range Equation features a SRAM Rival eTap AXS groupset, Vision Team 30 Clincher wheelset with Vittoria Zaffiro 700x28c rubber, an improved FSA finishing kit, and a Repente Quasar saddle. This will retail for £3,500.

Both specifications will be available in Asphalt Grey and Podium Champagne colourways.

A Shimano Tiagra equipped Equation will be available in North America, but not in Europe.

To enquire about dealer opportunities in the UK, contact Alex Croucher at alex.croucher@argon18.com.

Attendees to the 2024 edition of COREbike will find Argon 18 exhibiting at Whittlebury for the first time, with the Argon 18 team taking a dedicated space.

This follows on from the brand introducing its direct-to-retail model, and appointment of a UK sales manager, in the second half of 2023.

For the Canadian brand, now heading into the 35th year, the focus on producing performance focused bicycles, and related components, for road, triathlon, gravel and track bikes, is underlined by a strong endurance sports focused ambassador line up including Dan Martin, Mark Beaumont, and Ironman athletes Ruth Astle and Joe Skipper. The brand also provides bikes for Team Novo Nordisk, the world’s first all diabetes professional cycling team.

The brand has built a strong following of riders on these shores, and is looking to expand its UK dealer network over the next year to continue to build on that success.

“We are excited to be attending COREbike. It is a great launch pad for our direct to retail program and will give us the opportunity to interact with both new and old retailers.  Our 2024 line up is very strong and our program offers something new and exciting for the retailers.  We are passionate about what we do and that passion comes through when you ride an Argon18,” comments Alex Croucher, UK sales manager.

“There have already been some important product developments this year with the super versatile Krypton fully updated and redesigned to keep at the forefront of the all-road segment. And the new
generation E-119 Tri+ Disc will ensure Argon 18 continues to lead the way in the triathlon market. We have plenty to say about our bikes and can’t wait to show them off to dealers in February.”

COREbike 2024 attendees will find Argon 18 in the Silverstone Courtyard at Whittlebury Hall.

The full line up and floorplan is available on the site: www.corebike.co.uk

Dealers and press can register now at: www.corebike.co.uk/registration/

Argon 18’s continued growth in the UK has led to the introduction of a direct-to-retail model and appointment of a dedicated sales manager for these shores.

This move is hoped to make Argon 18’s bikes more accessible to a wider audience through the growth of its UK dealer base. With a current network of 35 dealers across the country, the Canadian brand is hoping to double this moving forward.

To assist with the transition to a new model, Argon 18 has appointed Alex Croucher as UK sales manager.

The brand sees this as a “significant milestone” that shows its commitment to the UK market.

Argon 18 is headquartered in Quebec, where its R&D lab is also located, and its European headquarters and assembly and quality inspection facility in Lynge, Denmark serves to enable the efficient management of the European business.

The company already operates a direct-to-dealer model in North America – while in Europe, a hybrid version including a mix of direct to consumers via click and collect and direct to dealers is in place. In all other markets the brand works with local distributors.

Thue Herager, Argon 18 sales director Europe, said: “The introduction of a direct-to-retail model in the UK will enable enhanced customer experiences and the development of stronger partnerships with British bike shops.

“This will help us to streamline our distribution process, reduce lead times, and improve overall customer satisfaction.

“By eliminating intermediaries, we will engage directly with our retailer network, ensuring a seamless flow of information, quick order processing, and efficient customer support.”

Read more: GasGas launches new ECC enduro e-MTB, debuts WP suspension with DVO hardware

Martin Le Sauteur, CEO of Argon 18, added: “We are incredibly excited about our direct-to-retail expansion in the UK.

“We have seen a lot of success with this model already in North America and since the UK is one of our strongest markets in Europe, we are prepared to invest in it and hopefully see some positive results that we can then take to other markets in the future”.

To enquire about dealer opportunities in the UK, contact Alex Croucher at alex.croucher@argon18.com

This month, we take a look at the latest in triathlon from leading brands including Bont, Redshift, fizik, Argon 18, Gaerne, Goodyear, XLC, Vision Tech USA, Limar, USE, Selle Italia, Giro, DexShell, Rotor, Continental, Met, ABUS, Princeton CarbonWorks, Profile Design, Castelli and Primal

Bont – Riot TR+

Distributor: Raleigh Bike Parts

The Riot TR+ cycling shoe by Bont is a world first. It is the world’s only carbon composite, heat-moldable, entry-level triathlon shoe. Combining Bont’s pro series power transfer platform with competition grade materials to create the most technically advanced triathlon shoe. Made from carbon composite with microfibre material the Riot TR+ is a lightweight, breathable shoe that delivers comfort and performance every rider needs.

Redshift – Quick-Release Carbon Aerobars

Distributor: Ison Distribution

Redshift’s Quick-Release Aerobars are different from any other aero bars on the market. The patent-pending quick-release mechanism allows you to attach or remove the aero bars in a few seconds, without any tools. Fits 31.8mm handlebars.

fizik – Transiro Mistica Saddles

Distributor: Extra UK

The Mistica is the second generation of fizik’s noseless saddles. The success of the Tritone combined with feedback from fizik athletes has resulted in the evolution of Mistica. Available in two widths, regular (5.5cm) or large (6.5cm) and with either kium or carbon braided options. This unisex saddle will improve performance on any triathlon or time trial bike.

Argon 18 – E1-118 Tri+ Disc Ultegra Di2

Distributor: ZyroFisher

The E-118 Tri+ Disc is Argon 18’s pro-level UCI-legal tri bike with the lean, low race frame of a TT champion, tailored for triathletes. The frameset is 250gr lighter than the previous-generation E-118Next and is equipped with disc brakes. The 118 Tri+ Disc Ultegra Di2 is ideal for those looking for an aggressive position, highly responsive handling for extremely technical courses, or a versatile bike for both TT and Tri.

Gaerne – Carbon Kona Shoes

Distributor: Hotlines

Fitted with Gaerne’s EPS lightweight full carbon soles, this shoe guarantees lightness and firmness. Two ventilation channels positioned in the soles give flawless airflow to the feet and the non-slip rubber inserts in the front and back of the soles provide extra security when walking. Ideal for triathlon racing, the Velcro closure system allows for quick adjustment during the ride and transition. Rear loops allow for fitting with speed and ease, making them extremely practical during the changeover.

Goodyear – Eagle F1 Supersport

Distributor: Paligap

Lightweight ultra-high-performance tyre for road race, time trial and triathlon competition. For when performance matters. Available in tube type and tubeless and black and tan wall now available. Win races in style.

XLC – Pro Tri-Bar HB-T03

Distributor: Raleigh Bike Parts

The Pro Tri-Bar HB-T03 is made from lightweight 6061-T6 aluminium and has been developed specifically for triathletes. Weighing at only 475g this lightweight system offers aerodynamic capabilities without burdening your bike with unnecessary weight. The Pro Tri-Bar can maximise a rider’s efficiency over long distances as well as optimise their aerodynamics. Its adjustable armrests allow riders to comfortably hold the same position for longer, giving riders an edge in competitions.

Vision Tech USA – Speed Extensions J-Bend

Distributor: Windwave UK

The Vision Carbon Speed Extensions (compatible for Metron TFA aero bar, TriMax carbon Si-013 and TriMax clip-ons) have been developed with the feedback of several pro cycling champions and triathletes. These carbon extensions provide a proven advantage in weight, aerodynamics and ergonomics.

Redshift – Dual-Position Seatpost

Distributor: Ison Distribution

The Dual-Position Seatpost lets you ride a true aero position on your road bike, without sacrificing your normal position. The forward position of the seat post allows you to ride with the proper aero fit. You can switch between road and aero positions on-the-fly while riding, so you can always choose the best riding position for every part of your ride. The linkage design maintains proper leg extension with the saddle moving forward 50mm. Legal for use in all Ironman and USAT non-drafting triathlon.

Limar – Air Speed

Distributor: Pinpoint CE

Born to race. The aerodynamic flows have been the main feature of this project as if the lines of the helmet had been drawn by the wind. Twelve air vents and three longitudinal channels grant an immediate cool effect in the head and even during long performances. Air Speed is the ideal model for triathlon, enough to proudly partner of the British Triathlon Federation for the second year. Magnetic buckle development with the top GB triathletes at the Brownlee Triathlon Centre.

USE – Aero Extensions

Distributor: USE

USE extensions have been used to set world hour records on the track, win major games gold medals in time trialling, more than 10 profiles available in carbon with specific layups for high rise and ‘standard’ profiles to ensure that all the strength and weight saving is in the correct places. Aluminium available too. Perfect upgrade to dial in the aero position on a tri or TT bike.

Selle Italia – Watt Triathlon/TT Saddle

Distributor: Raleigh Bike Parts

The Watt Triathlon TT saddle by Selle Italia was created for and designed with Ironman World Champion Patrick Lange and the BMC Vifit Triathlon Team. The watt increases cycling efficiency, greater comfort and maximises performance. Its rail is 10 millimetres longer than traditional saddles allowing more precise adjustments to the TT position. The saddle also has a central superflow cut-out and a wider nose to allow increased comfort and positioning.

fizik – R4 Transiro Tri

Distributor: Extra UK

For sprint or short distance triathlon formats, where every second shaved off in transition matters, fizik wanted to deliver a shoe that could offer the fastest and most intuitive closure system possible. The Powerstrap closure is extremely quick to fasten: simply slide into the shoe, pull and roll out from the transition smoothly. The strap is designed to pull an extended area of the shoe’s upper, so the fit is enveloping and secure, even with a relatively simple system.

Giro – Vanquish MIPS

Distributor:  ZyroFisher

The Vanquish MIPS is the pinnacle of high-performance road cycling helmets, featuring the innovative TransformAir design that actively streamlines airflow to reduce drag. Inside the Vanquish is an EPS liner with progressive layering, and our renowned RocLoc Air system seamlessly integrated with MIPS technology to enhance comfort and cooling power while providing an additional measure of protection. So whether you’re hammering off the front, smashing an Ironman course, or laying down maximum wattage in the dash to the finish line, the Vanquish shapes the wind to work for you.

DexShell – Compression Mudder sock

Distributor: Troll Outdoors

The DexShell Compression Mudder socks are designed for running and feature a Porelle membrane laminated between the fabrics. They are waterproof, mudproof, sand proof and insect sting proof and are knitted with seamless toe technology whilst featuring a graduated compression on the calves. Priced at £45 RRP and available in two colours, grey and pink.

Rotor – Aero Power meter Modular

Distributor: Velotech Services

Rotors offering for the Aero TT and triathlon market uses the Modular format of cranks, rings and Spiders. Choose 1x narrow-wide chainrings up to 54T or 2x up to 58T accompanied by options of Aero spider or Aero Power spider and choice of cranks lengths down to 150mm, including new Carbon range. Aero cranks priced from £375 add £520  for power spider

Continental – Grand Prix TT

Distributor: i-ride, Bob Elliot and Co, ZyroFisher, Raleigh

Superfast 25mm clincher that also provides a reliable Vectran puncture resistant later to help ensure you arrive at T2 safely. Semi-slick BlackChili tread pattern gives great straight line running speed & fine filed shoulder assists on corners on rougher courses. Conti quality at just 190g!

Met – Codatronca

Distributor: Raleigh Bike Parts     

The Codatronca helmet by Met has been designed to offer incredible aerodynamics from all angles giving you that edge against the competition. Its short tail design has been engineered so you can move your head freely whilst enjoying drag-free airflow. Its magnetically attached dual shield lens improves airflow but doesn’t compromise the field of vision. It also benefits from Met’s Safe-T Orbital fit system allowing for 360 degrees adjustment.

ABUS – GameChanger

Distributor: Extra UK

The GameChanger sets new standards in aerodynamic performance. Every cyclist knows that battling against the wind is one of the toughest challenges they face. Great for triathlon and TT riders looking for an aerodynamic helmet that can still be used every day. The special shape reduces windage by minimising exposed surfaces, regardless of weather conditions, head-tilt position and inflow angle whilst the innovative Forced Air Cooling Technology sucks in incoming air and channels airflow around the head.

Princeton CarbonWorks – Blur 663 Rear Wheel

Distributor: Ison Distribution

The Princeton CarbonWorks Blur 633 is now available as a single rear aero disc wheel. Hand-built in the USA on White Industries or Tune hubs in disc or rim brake variations. The ultra-stiff, tubeless rim features a hole-less tyre bed, laced up with Sapim CX-Ray Spokes and SecureLock Nipples.

Profile Design – Sonic/Ergo 45/25a Aerobar

Distributor: Madison

Our new Sonic bracket has been designed as the successor to the J2. With this update it brings our new generation fit range to a wider range of price points, replacing the J2 bracket. The Ergo armrest has been created to offer both a huge upgrade in fit range as well as increased rider comfort with a supportive curve to cup the arms.

Castelli – PR Speed Suit

Distributor: Saddleback Ltd

The PR Speed Suit isn’t UCI legal, but it doesn’t have to be. The suit uses aero technology Castelli originally developed for pro cyclists but was banned for being too fast. It has silicone ribs on the arms which aid aerodynamics massively, whilst the Castelli Kiss Air Tri seat pad and the suit’s cut bring all the comfort needed for long distances. The result? A suit that holds the record at Kona and will help any triathlete go faster.

Primal – Triathlon Clothing

Distributor: Primal

Are you looking to create your own custom triathlon range in store? The Axia Triathlon suit has unbeatable fabric quality and product build that creates a beautifully aerodynamic fit, allowing for peak performance on the bike, in the water, or on your feet. Primal can now offer elite the Axia Tria suits on a five minimum order full custom design. The RRP is yours to decide and no one will ever come in and ask you to price match.

Met – Drone

Distributor: Raleigh

The Met Drone’s unique wide body, aerodynamic design greatly decreases turbulence and drag around the shoulders. It saves a potentially race-winning 10 watts at 50km/h. The purpose-built Met Mag-Clip Shield is designed to maximise aerodynamics. The powerful, low-profile magnetic clips hold the visor securely in place. Three vents are strategically placed where the airflow creates maximum pressure. Without sacrificing aerodynamic functions we are able to provide a good amount of ventilation guiding the heated air away from your head.

This month we take a look at the latest e-bikes and accessories from some of the leading brands in the sector, including Exposure, Perry eHopper, Elvedes, Thok, Scott, Dawes, Continental, Lapierre, Weldtite, XLC, Magura, Kona, ETC, Tern Bicycles, Batribike, Kinesis, EVOC, Oxford, Lezyne, Pirelli, Spank, Hiplok, MiRiDER, Ridgeback, Litelok, Cube, Benno, Argon 18, Ergon and Knog

Exposure – Flex

Distributor: USE

The market-leading Exposure Lights brings the technologies and benefits of their lights to e-bikes. The new Flex, three White XPL2 LED’s is Exposure’s brightest light with a potential output of up to 3300 lumens in a lightweight and compact unit.  Powered by the bikes onboard battery/motor system. The Flex utilises our REFLEX++ technology ensuring the rider automatically gets the right lumens for the right speed or terrain. Utilising ITM, Intelligent Thermal Management, patented technology, giving Exposure Lights the confidence to have a lifetime warranty on the LEDs.

Perry eHopper – Folding e-bike 

Distributor: Perry Electronic Transport Solutions

Folded in under ten seconds with only five moves and weighing only 14kgs is the UK’s lightest folding e-bike.
– Range: up to 50km
– Top speed: 25kph
– Weight: 14kgs
– Motor: 250 watts
– Lightweight
– Eco-friendly

Elvedes – Metallic Carbon Compound Disc Pads

Distributor: The Cycle Division Ltd

The Elvedes Metallic compound disc pads are designed with a steel pack plate for e-bikes and are developed for both wet and dry conditions giving extra braking power for the higher speeds that e-bikes brake from, they are available in 17 of the popular e-bike brake types, they are available in pairs on a display card or in a workshop box of 10 and 25 pairs for the most popular patterns.

Thok – MIG 2.0

Distributor: Windwave

The Thok MIG 2.0 is an all-mountain e-bike for riders wishing to ride longer without having to give up on performance, control, and rideability. The MIG 2.0 has a great ready to ride spec out of the box and features a Shimano Steps E7000 motor and 504WH battery, SRAM SX Eagle gears, Sram Guide brakes, RockShox suspension, mullet wheels (29in/27.5in) with Maxxis tyres. SSP: £3999.95.

Scott – Addict eRide Premium

Distributor: Scott

If we decided to make an electric version of the Addict RC, it wasn’t to make things easier. No, we wanted to make things tougher. To make climbs higher, longer, steeper. To get you out of the house earlier, and back home later. Light, performant, and just as capable as its world tour sibling, the Addict eRIDE is a revelation to the world of cycling.

Dawes – Mojav-E

Distributor: Tandem Group Cycles

Built around a unisex frame design, this one bike will cater for a wide variety of cyclists.  36V 10Ah battery neatly connects to the downtube and can easily be disconnected by key if you’d rather charge it up inside your home.  The 250W rear hub motor smoothly assists up to 25kph and offers a range of approx 45km per charge.  Reliable Shimano 21spd gears and powerful mechanical disc brakes help complete the package.

Continental – Contact Urban

Distributor: Raleigh, ZyroFisher, Bob Elliot & Co, i-ride

Cycling on the city pulse. Premium mobility for design enthusiasts. Urban tread pattern packed with the latest PureGrip and Safety Pro technology. The perfect symbioses between light-rolling and puncture protection are reflected in this specialised tyre for the city jungle. Faster? Not a problem with approval for e-bikes up to 50km/h.

Lapierre – eSensium 300

Distributor: Raleigh UK

Hidden power is key. Bridging the gap between a true road bike and e-bike; the eSensium 300 is a minimal e-bike ready to capture the commute or keep up with the local group ride. The 250Wh battery sits completely within the downtube, whilst the e-bike motion system rear hub integrates with 10 speed Tiagra, a carbon Fork and Continental tyres finish the package.

Weldtite – eBike Foaming Cleaner

Distributor: Multi-distributed

A dry foaming cleaner designed to remove dirt, oil and grime from the frame, wheels, bars and forks without using water. Specially formulated for e-bikes, Dry Foaming Cleaner is both acid and solvent-free minimising your impact on the environment.

XLC – XLC e-Ride 23 Rucksack

Distributor: Raleigh Bike Parts

This 23L rucksack from XLC comes with a host of features designed specifically for the requirements of e-bikes. The battery compartment is suitable for both Bosch & Yamaha batteries, with a velcro strap to ensure the battery is secured and kept in a centred, stable position. An internal back protector ensures this bag is comfortable even with a battery on board! With a helmet holder, sunglasses bag, two external bottle holders and mesh dividers, this rucksack offers a fantastic array of handy features for a day out on the bike! If you’re looking for something smaller, XLC also offers a smaller, 17L capacity rucksack.

Magura – MT eStop Components

Distributor: Dealer direct

With its eStop brakes, Magura presents two disc brakes that are specially adapted to e-bike requirements. In combination, the new Sport pads and the MDR-C or MDR-P rotors offer increased braking power, stability and less fading for e-bikes and less risk of noises. For greater compatibility with hub standards, Magura will be offering additional diameters and a center lock version for its popular line of rotors.

Kona – Libre EL

Distributor: Konaworld

Built on our wildly popular Libre platform, the Libre EL features an aluminium frame and Verso Full Carbon Flat Mount Disc fork. Like its CR DL sibling, it’s running a Shimano GRX 810 11-speed drivetrain and brakes, and a TransX + RAD Internal dropper post activated by Shimano’s GRX lever. It gets a power boost from a Shimano E7000 motor and 504 Wh internal battery. In other words, it’ll get you to the top of that insanely steep hill you’ve been eyeing up while saving enough in the tank for the long ride home.

ETC – Quick Fit Inner Tube 700 X 35 

Distributor: Moore Large

Designed for e-bikes and busy commuters, the quick fit inner tube is designed to allow fitment without removing the wheel. If you get a puncture whilst out simply cut out the old tube, slightly inflate the quick-fit tube and insert it, then inflate and you’re good to go. The essential accessory for quick application and minimum disruption.

 Tern Bicycles – Captain’s Chair

Distributor: Moore Large

The Captain’s Chair lets big kids and adults ride on the back of a Tern GSD or HSD in comfort and style. The extra-thick seat-cushion and reclined backrest make for a much more comfortable ride. Pair with the Sidekick Joyride Bars to create a complete passenger’s cabin for your favorite backseat driver. Or use the same setup to carry crates and boxes—just remove the seat cushion.

Batribike – Nebula

Distributor: Batribike

The Nebula is a stylish city bike with a high torque centre motor. Suspension forks and lights included in this excellent package. Three battery size options. Powered by Promovec Danish design and electrics. Industry-leading, transferable warranty of three years on the battery and motor.

Kinesis – Rise Pro

Distributor: Upgrade Bikes

Kinesis is set to satisfy dealer demand as they’ve punched in early with their 2021 e-MTB. As we go to press, the Rise Pro is available stock and for dealer demo. Building on its first season success, Rise Pro retains the lightweight Fazua Evation mid-engine drive system but fitted with the new light-touch handlebar remote. The spec now boasts a slacker head angle of 65.5 degrees, new Rock Shox 35RL 130mm fork, Shimano’s latest 12-speed SLX group and Praxis forged alloy cranks.

Tern Bicycles – Tern GSD

Distributor: Moore Large 

With a 200 kg (440 lb) Maximum Gross Vehicle Weight, this is a real car replacement. It will carry two kids plus groceries, or a whole lot of cargo—but it is the same length as a regular bike. The new and upgraded GSD includes: Bosch Cargo Line motor, suspension fork, rock-solid kickstand with Auto Lock and Remote Unlock features, brake lights, and more. Options include Gates belt drive, Rohloff E-14 Speedhub, Cane Creek suspension seat post, and premium hi/lo beam front light.

EVOC – R Trail E-Ride Protector Backpack

Distributor: ZyroFisher

The EVOC FR Trail E-Ride protector backpack has been specifically designed to allow the rider to carry a spare e-bike battery on their back while at the same time protecting the rider with the Liteshield Back Protector. The pack has 20litre capacity and ability to fit the majority of main brand batteries (max battery dimensions: 420mmx100mmx100mm) along with secure storage for the charger. The pack has the proven Air Circulation back panel allowing the rider to keep cool and the AiroFlex waist belt to maintain the pack’s stability of the most adventurous of rides. Among the array of other features include the lined control display compartment and phone pocket, hydration compartment (for fitting hydration bladders), organised tool compartment, helmet carry and rain cover.

Batribike – Zeta

Distributor: Batribike

 The Zeta is a fantastically priced city e-bike. Suspension forks and lights are included in the package with three battery size options. Powered by Promovec Danish design and electrics. Industry-leading, transferable warranty of three years on the battery and motor.

Oxford – Stormex 

Distributor: Oxford Products

The Oxford Stormex is a premium e-bike cover that is suitable for indoors and outdoors. With a tough outer it will protect your bike from all kinds of weather. On top of that, the inside has a luxurious padded lining. The Stormex has externally bonded seams for maximum rain protection and a soft heat-resistant lining which protects against scratches. It has an elasticated bottom for a snug fit and an adjustable belly strap to hold it in place.

Lezyne – Lite Pro Drive 800 

Distributor: Upgrade Bikes

Lezyne offer five front and two rear e-bike specific lights that are powered from your e-bike battery. The Lite Pro Switch delivers 800 lumens of crystal-clear illumination with Lezyne’s enhanced MOR (Maximum Optical Reflection) lens in a compact, strong aluminium body. Compatible with higher-voltage e-bike inputs (12-48v), it easily plugs into systems from Bosch, Shimano and Yamaha. An integrated remote switch simplifies operation. A 130cm power cable, plus stem mount and fork mount are included to maximize the light’s versatility.

Pirelli – Scorpion E-MTB S

Distributor: Extra UK

Pirelli Scorpion e-MTB tyres feature Hardwall bead-to-bead protection and a rubber insert directly above the bead to add massive amounts of sidewall reinforcement and protection for aggressive riding in all conditions on e-MTBs. The single compound SmartGRIP rubber offers consistent high grip in both wet and dry conditions, even as the tread starts to wear, whilst the tall profile and widely spaced tread pattern of the S tread cuts brilliantly into looser terrain and soft ground.

Spank – Electric Plus Range

Distributor: Hotlines

 The “Electric Plus” standard features on the majority of Spank’s component lines, representing super-tough quality that can shrug off the extra demands of e-MTB riding. Included are a wide range of saddles, grips, pedals, bars and stems. The Oozy Trail Pedals feature a massive platform, cold-forged alloy pedal body, a hollow taper scandium enriched steel axle, oversized sealed industrial bearings, yet are only 12mm Thin and weigh just 420g per pair. An ideal upgrade for any e-MTB rider.

Hiplok – E-DX Lock

Distributor: ZyroFisher

This super-tough chain and D Lock combination is designed with e-bikes and cargo bikes in mind. The noose-locking design enables extended locking options, ideal for protecting larger bicycles either at home or outside.   Our strongest lock combination. Premium hardened steel 14mm D-lock with double deadlock and 10mm hardened steel chain offer maximum protection.  Independently awarded maximum Gold Level Security by Sold Secure.

MiRiDER – Compact folding e-bike

Distributor: MiRiDER Limited 

It’s the e-bike for everyone, anywhere. Technology, style and uncompromising quality being assembled right here in the UK. Whenever we set our minds to doing something, we do it right. So you can rest assured that every single part of every single MiRiDER is absolutely tip-top perfect. Both leisure users and commuters enjoy the flexibility of our folding e-bike and there must be a thousand words to describe it, but we prefer to use just one – fun!

Ridgeback – Advance

Distributor: Sportline

As a fully integrated utility-focused e-bike, the Ridgeback Advance is built to take the daily commute and replace over-reliance on a car. With a Shimano STEPS E6100 drive unit and a Darfon 504WH battery, the Advance offers smooth power delivery and a large range of up to 125km, so you won’t be charging after every ride. It comes with front and rear painted mudguards, a rear pannier rack and front and rear lights so it’s ready to go straight out of the box, whatever the weather.

Litelok – Silver Flexi-O

Distributor: litelok.com and nationwide retailers

Litelok Silver Flexi-O is a Sold Secure Silver insurance rated lock and perfect for e-bikes. 40% lighter than comparative U/D locks, its flexibility also offers you more options when securing your ride – flexing easily through your frame and wheel, and providing more options when securing around larger street furniture. What’s more, they’re pairable, so you can now join multiple locks together for double the length and strength with the twin pack. Proudly made in Britain.

Cube – Kathmandu Hybrid 45 625

Distributor: Oneway Bike Industry

The Kathmandu Hybrid 45 rewrites the rules for speed pedelecs. Fitted with a fourth-generation Bosch Performance Line drive unit and a powerful 625Wh battery, the Kathmandu Hybrid 45 is the eco-friendly way to get around. The drive unit offers assistance up to 45 km/h, which makes it the perfect commuter e-bike. Magura hydraulic disc brakes offer dependable stopping whatever the weather, full-length mudguards help keep you dry and built-in lights – with brake light – ensure the rider can always be seen.

Benno – RemiDemi

Distributor: Ison Distribution

Fat, small tyres are no longer slow and hard to ride; they are fun, grippy and offer lots of cushy suspension. Low step-through frames are cool and convenient. High handlebars allow you to sit upright with a clear view of the road. Bigger saddles are comfy and make you want to ride further. The RemiDemi was designed to shed those old and outdated beliefs. It’s a totally new breed of e-bikes with a fun yet sturdy and stable ride that gives you more control. The unique and iconic lines of the pragmatic frame design give it a fresh yet timeless and simple look.

Argon – Argon 18 Subito Road Ultegra Blue/Black 2021

Distributor: ZyroFisher

When you want to push through those extra 30 miles or take the steepest route to the top – and actually enjoy the views on the way up – or want to let go of the myth of the suffer-fest, this is your ride. With a sub-12kg bike that handles, fits and responds at the top of its class, it may provide all that even without the assistance of the motor. But if you want that extra tailwind, it’s ready for you.

Ergon – SM E-Mountain Core

Distributor: Extra UK

Longer periods of sitting, steeper uphill’s and greater levels of impact characterise the e-MTB experience. After intense development, the optimal saddle shape was found.  Thanks to the 3D flexibility of the saddle, every complex movement of the hip will be supported by the Ergonomic Core. A raised ramp at the rear of the saddle also helps stabilise your position on the bike and saves energy when riding uphill. Available in both men’s and women’s ergonomic fit.

Knog – 2020 Oi Classic Bell

Distributor: Silverfish UK

Four years ago, our designers were able to “reinvent the wheel” of bicycle bells, bringing the Oi Classic to cyclists all around the world. Since then, we have sold close to three million units worldwide. We’re proud to announce that the world’s greatest bicycle bell gets even better and louder. We managed to outfit the Oi Classic with a new spring and shorten the striking distance, increasing the volume by 10dB, which now makes this globally loved product e-bike compliant.

The Cycle Show 2019 is currently taking place, starting yesterday, 12th September, running until 15th.

The show is at the NEC Birmingham with many brands and distributors exhibiting, including ZyroFisher at stand 2-B60, B50, B30, B20. Its brands on show include Argon 18, Look, Selle San Marco, SRAM and Tacx, amongst others.

Argon 18 is showcasing the Galleon Pro disc 15th Anniversary edition, which has had a ‘major makeover’. Lighter frameset, new fork designed for DT Swiss type 12mm thru-axle, direct mount rear derailleur hanger are key technical aspects of this new version of the bike. A direct mount rear derailleur hanger offers industry-standard compatibility, and standard 30mm tyre clearance provides comfort with no compromise in speed. The bike features the original 2005 logo and Gervais Rioux’s signature.

Originally launched in 2005, the latest Gallium Pro iteration was introduced at the Criterium du Dauphiné in June 2017 where it was ridden to two stage victories and a GC title. It’s gone on to a streak of victories including stage victories in all the Grand Tours, GC podium finishes at both the Giro and La Vuelta, a stint in Yellow at the TDF 2017, wins in the Spring Classics, National titles as well as multiple podiums in stage races around the world.

The brand was also showing the Krypton Pro. This bike is designed for those who have been “on a quest for the perfect ride”. “An exceptional, no compromise bike meant for cyclists, amateurs and pros who want to ride, and ride, and ride; comfortably, anywhere, on any type of road.”

The Krypton Pro hits 870g (medium, painted frame) through new pro-level layup development to optimise placement and selection of material. The distinct vibration-dampening characteristics of the layup are the result of a unique test method, designed to quantify road feedback experienced by the rider.

Look was also exhibiting its new gravel bike and new e-road bike, the 765 Gravel RS and the E-765 Optimum.

The brand also has some pedals, including the Keo Blade Carbon Ceramic. Its new design completely integrates the blade for “unrivalled aerodynamics”. Equipped with a carbon body and blade, the Blade Carbon Ceramic is available in a CrMo version (Chromoly spindle) for a weight of 110g per pedal. It is available in three tension release levels: 12,16 and 20. Look has also revealed Keo Blade Carbon Ceramic Ti.

Earlier this month, the brand announced the Geo-Trekking pedal range, Geo-Trekking, Geo-Trekking Grip and Geo-Trekking ROC, designed to meet the needs of riders from the urban commuter to the e-mountain bike rider. Its dual-sided design offers maximum versatility for riders that don’t want to choose between the performance and security of a clipless pedal and convenience of a flat pedal with each ride.