BikeBiz Bicycle and cycling retail news
Knog has announced an official partnership with EF Education Easy-Post and EF Education-Oatly Pro cycling teams.
“With signatures still fresh on the paper, this is big news for Knog, who will be introducing a series of co-branded products the team will be utilising in their training and travel, from EF-branded lights, sleek new bells, and luggage trackers,” reads the announcement shared with BikeBiz.
Knog, known for its distinctive styling, blending design with performance, sees the partnership with EF Education Easy-Post and EF Education-Oatly Pro cycling teams as a natural fit, with a clear, shared ethos.
“At Knog, we’re drawn to the intersection of innovation and performance,” said Hugo Davidson, Knog’s CEO. “Partnering with EF Pro Cycling is such an exciting opportunity for us; we’re looking forward to supporting a team that embodies our rebellious spirit and unconventional philosophy.”
The partnership not only enhances the safety of EF Pro Cycling’s riders during training rides and adventures but also “bridges the gap between technical innovation and cycling culture, solidifying Knog’s place at the forefront of contemporary cycling design”.
Expressing enthusiasm about the partnership, Lachlan Morton, EF Pro Cycling cyclist, said: “I’m really excited to be working with Knog this year. I began testing some of their lights during my around-Australia ride last year and was really impressed with the performance and simplicity of the designs. Small and user-friendly while packing in an impressive amount of lumens and battery life. The range of products means I’m covered from night riding missions where me seeing the trail is crucial, to day-to-day riding where me being seen is critical for safety. Using products designed in Australia is an extra bonus too.”
In the UK, Knog are distributed by Madison.
