This piece first appeared in the May edition of BikeBiz magazine – not subscribed? Get a free subscription. BikeBiz caught up with Peter Kimberley, CEO of Tandem Group, parent company of BikeBiz 2024 Bike Brand of the Year award winner, Squish Bikes. Here we talk about award-winning impact, market challenges, ways to serve customers, …
Read More »
Tandem Group is gearing up for the anticipated September launch of an all-new range of Hoy junior bikes, developed in close collaboration with cycling legend Sir Chris Hoy. Tandem, known for offering industry-leading warranty on its children’s bike brand, has channelled significant expertise into creating this eight-model collection, which has …
Read More »
Tandem Group has announced an exclusive partnership agreement with Sir Chris Hoy, 11-time world champion and 6-time Olympic champion, for the launch of a new range of lightweight junior bikes. The Birmingham-based business is pleased to announce the addition of Hoy bikes to its portfolio of brands, with the new …
Read More »
West Midlands-based Tandem Group, with cycling brands Dawes, Claud Butler, and BikeBiz Bike Brand of the Year 2024 winner, Squish, amongst its portfolio, has reported an 11% growth in FY24 revenues. The business, an importer, distributor, and retailer, with brick-and-mortar space under the Electric Life name, has also bucked the …
Read More »
Tandem Group has announced a new partnership with Dashel Helmets, becoming the exclusive nationwide distributor for the brand. Dashel Helmets launched in 2017 after five years of development, emerging from the Southwest of England with a clear mission: To produce attractive, eco-friendly helmets that meet the highest safety standards. Manufactured …
Read More »
Tandem Group has announced an exclusive distribution and sales partnership for VanMoof in the UK. The Amsterdam-based micromobility brand and Tandem recently reached contractual agreement, with the first batch of VanMoof’s e-bikes arriving in Tandem’s warehouses this week. After a period of onboarding and training, Tandem will start selling VanMoof’s …
Read More »
Tandem Group Cycles has partnered with Cyclefit as an accredited retailer of Quella fixie and electric bikes. Earlier this year, the midlands-based distributor announced an exclusive national distribution partnership agreement with the urban bike brand Quella. Since launch, Tandem Group has seen growth of the brand across its national core dealer …
Read More »
BikeBiz Bicycle and cycling retail news