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Tandem Group has announced an exclusive partnership agreement with Sir Chris Hoy, 11-time world champion and 6-time Olympic champion, for the launch of a new range of lightweight junior bikes.
The Birmingham-based business is pleased to announce the addition of Hoy bikes to its portfolio of brands, with the new Hoy bikes children’s range featuring four core models, each available in multiple colour options.
The announcement highlights that “Every aspect of the design and development process has been meticulously overseen by Sir Chris, who is passionate about ensuring the bikes remain high-quality, lightweight and visually appealing to the rider.”
The line-up includes models ranging from a 12” balance bike to a 26” rugged hybrid junior bike, catering for children’s cycling needs.
Peter Kimberley, group CEO Tandem Group Plc: “I have a long-standing relationship and respect for Chris for many years, and I’m so excited to work with him on this special project.
“This new Hoy bikes range provides children with a high-quality lightweight bike inspired by a true cycling legend who has a passion for children cycling. We are proud of the fantastic breadth of bikes within our portfolio, and I am so looking forward to sharing these bikes with our customers in the autumn”.
Junior bikes will feature widened handlebars and 1.95-inch tyres, all fully equipped with disc brakes, providing the rider with “ultimate control and enhanced safety”. Frame designs have taken inspiration from his former racing days, featuring ‘track bands’ and a unique message located on the chain stay displays the message, ‘Designed In Great Britain Inspired By Gold’.
Sir Chris commented, “Cycling has always been a major part of my life, far beyond my racing career. I first created a range of children’s bikes in 2018, and it has always been my passion to build on this and be able to offer a dedicated range of premium, lightweight children’s bikes at affordable prices.
“I am delighted to be able to deliver this with Tandem Group; Peter and his team share my passion for children’s cycling and possess the expertise to develop an outstanding junior bike range.”
The new range is set to launch nationwide in September of 2025, and will come with comprehensive warranty support.
