Tag Archives: British Cycling

British Cycling’s inclusive cycling programme Limitless encourages over 5,000 new riders into cycling

Participants at a Limitless Focus Club

British Cycling has reported that its inclusive cycling programme, Limitless, has now helped 5,551 disabled people to get cycling, with most participants reporting improvements in their mental and physical health and sense of purpose. According to British Cycling, now over two years into the Limitless programme, it has exceeded its …

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British Cycling welcomes Science in Sport (SiS) as its official sports nutrition partner

SiS and British Cycling partner Georgette Rand British Cycling welcomes Science in Sport (SiS) as its official sports nutrition partner

British Cycling has announced that Science in Sport (SiS) will be its official sports nutrition partner for the next four years. British Cycling says that cyclists up and down the country will benefit from the new partnership, whether as part of the Great Britain Cycling Team (GBCT) chasing medals from …

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Tour de France to Return to the UK in 2027

swpix Tdf Launch 1 Tour de France to Return to the UK in 2027

The Tour de France and Tour de France Femmes avec Zwift, will both take place in the UK in 2027, marking the first time both the men’s and women’s Grand Départs will take place in the same country (outside France). The Tour de France and the UK share a rich …

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British Cycling welcomes Alé as official on-bike clothing partner

British Cycling x Ale team kit CROP IMAGE British Cycling welcomes Alé as official on-bike clothing partner

Alé and British Cycling have signed a four-year partnership which sees the Italian brand become the official on-bike clothing partner of the national governing body. Alé will use its extensive experience to deliver performance-optimised cycling apparel for the entire Great Britain Cycling Team and non-Olympic disciplines for both training and …

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British Cycling adds 13 inductees to its Hall of Fame

2048px Bradley Wiggins London 2012 time trial finish e1730207692233 British Cycling adds 13 inductees to its Hall of Fame

British Cycling has announced 13 new inductees into its Hall of Fame with multiple Olympic and Paralympic medallists, and volunteers with years of service, receiving their accolade at the 2024 British Cycling Awards on Saturday, October 26. Dame Laura Kenny, Sir Jason Kenny and Sir Bradley Wiggins are three of …

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Brand spaces available at British Cycling Cyclocross National Championships 2025

trophy pm day 2 21 scaled e1729591704473 Brand spaces available at British Cycling Cyclocross National Championships 2025

Brand and exhibition spaces are now available for the 2024/5 British Cycling Cyclocross National Championships, which will be held for the second time at Cyclopark in Kent. Across Saturday, January 11, and Sunday, January 12, Britain’s best cyclocross talent will descend on the riverside town of Gravesend for the chance …

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British Cycling Events ink long-term strategic partnership with IMG

SW6 3909 British Cycling Events ink long-term strategic partnership with IMG

British Cycling Events has announced a long-term strategic partnership with global sports, events and representation company, IMG, to support the long-term growth and sustainability of the federation’s events portfolio and generate new revenue to reinvest into the sport. The six-year partnership will see IMG assist with production, media rights distribution, …

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Places to Ride impact report published as £15 million investment now fully allocated

Screenshot 2024 09 09 at 13.05.53 Places to Ride impact report published as £15 million investment now fully allocated

The impact of community investment from ‘Places to Ride’ has been revealed by British Cycling, with more than 150 facilities receiving in excess of £15 million in funding to ensure people across the country will find it easier to get involved in all forms of cycling. Delivered in partnership between …

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British Cycling appoints Spike to develop new content strategy

unnamed 32 2 British Cycling appoints Spike to develop new content strategy

British Cycling has appointed digital marketing agency Spike to develop a new content strategy to help the national governing body “bring the joy of cycling to everyone”. Off the back of a successful Olympics where British Cycling delivered 11 medals, the Manchester-based organisation is aiming to broaden its reach, engage …

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British Cycling aiming for net zero by 2035 as part of first sustainability strategy

British Cycling logo and text

British Cycling has published its first long-term sustainability strategy, which includes the target to achieve net zero by 2035 and to halve carbon emissions by 2030. Developed with the support of sustainability consultants Think Beyond, and contributions from across the cycling community, the strategy also sets out the vision to …

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