British Cycling welcomes Alé as official on-bike clothing partner

Alé and British Cycling have signed a four-year partnership which sees the Italian brand become the official on-bike clothing partner of the national governing body.

Alé will use its extensive experience to deliver performance-optimised cycling apparel for the entire Great Britain Cycling Team and non-Olympic disciplines for both training and competition, as well as provide jerseys for national series and championship winners.

On sharing the news of the new partnership, Stephen Park CBE, performance director, Great Britain Cycling Team,  said: “As GBCT, we are renowned for our world-leading training and competition apparel and needed a partner that would be able to not only meet our current performance level but work with us to continuously develop these standards as we start our preparations for LA 2028.

“Alé have already expressed their commitment and excitement in working with our in-house team to progress further innovations in fabric, design and aerodynamics, so athletes feel proud and confident in the new jersey as they head out to inspire the nation.”

The partnership will see riders kitted out with a comprehensive on-bike package across all seven Olympic and Paralympic disciplines, as well as non-Olympic disciplines.

The collaboration between GBCT and Alé will see the continued development of performance kit, to not only maintain, but further the industry-leading standards of kit that have come to be expected of the team.

Substance, infused with style

As is the Italian way, the new partnership brings with it a modern twist on the classic white racing jersey with the iconic GBR panel and the addition of asymmetric arm designs, bringing the red, white and blue to the right arm band, along with the team’s ‘inspire the nation’ mantra emblazoned along the inside collar. In a nod to the past, the navy training kit is back featuring a tonal triangle-based pattern and stealth GBR branding across the chest.

Alessia Piccolo, CEO of APG, the company to which Alé belongs, said: “For Alé, it’s a huge honour to be the Official Partner of British Cycling. For over three decades, we have equipped champions, bringing innovation, passion and high-quality apparel to the roads of the WorldTour.

“This new collaboration with the Great Britain Cycling Team represents a unique opportunity to continue creating increasingly high-performance garments across all of GBCT’s disciplines, crafted with expertise and one we’re incredibly excited and proud to take on.”