Tag Archives: Cycle Sprog

This piece first appeared in the May edition of BikeBiz magazine – not subscribed? Get a free subscription. Cycle Sprog founder Karen Gee gives insight into how retailers can unlock a lucrative customer base by understanding parents’ needs and offering tailored services. Thirteen years ago, I founded Cycle Sprog to share what I was …

The latest issue of BikeBiz magazine is now online. Read the May 2025 Digital Edition of BikeBiz now! In our May issue, we talk about the future of cycling. From getting more parents into bike shops to finding ways to make shops less intimidating, the May issue covers a range of …

Cycle Sprog, the family cycling website, has announced the appointment of Emily Wormald as rides and reviews editor. Wormald will be responsible for managing a review panel of children of all ages and cycling abilities as well as developing the Cycle Sprog community, providing regular content that encourages families to …

Cycle Sprog, the family cycling website, has announced the appointment of Mildred Locke as digital editor. Locke has more than six years’ experience in the cycling media in both staff and freelance positions, working with and writing for Road.cc, Off-Road.cc, Cyclingnews, Bikeradar and Total Women’s Cycling, among others. Outside work …

Smith has announced the promotion of Rob Retzlaff to the role of global vice president of sales. Retzlaff joined Smith in 1999 to work on increasing brand reach and awareness across North America. Celebrating over two decades at Smith, Retzlaff has held numerous positions within the organisation, initially hired as …

Karen Gee, founder of kids bike news website Cycle Sprog, looks back on a decade of change in the children’s market

By Karen Gee, founder and editor of family cycling website Cycle Sprog

By Karen Gee, founder and editor of family cycling website Cycle Sprog