Tag Archives: Pearson

The latest issue of BikeBiz magazine is now online. Read the July 2025 Digital Edition of BikeBiz now! In the July issue, we delve a little deeper into the BikeBiz awards, talking about the new categories and who is on the judging panel for 2025. We take five to chat with Pearson …

British bike brand Pearson Cycles has introduced its new UCI-approved aero model, the Shift, designed for speed and performance, without sacrificing comfort. At launch, the brand states the Shift is 20% lighter than its predecessor, all while delivering a noticeably smoother ride. Optimised for performance-focused riders, the racing machine utilises …

Pearson Cycles is offering customers £200 cashback, redeemable against a professional bike fitting, with every Pearson Cycles bike purchased online. Customers can now receive a bike fit voucher, along with a free exchange for any parts or components – any bar & stem changes recommended during the fitting can be …

In addition to an established D2C sales model, UK-based Pearson Cycles has introduced the first two dealers to join its sales network, with the business aim to grow its dealer network over the coming 12 months. The first two UK-based independent performance cycling shops are said to represent “part of …

Pearson Cycles has announced an OEM partnership with Ere Research. This will see the British bike brand offering Ere Research wheels across its core range and at all price points. Ere’s Genus and Omnia wheelsets will be available on the Shift and Forge road bikes, while the Tenaci is available …

Pearson has introduced the On And Off gravel e-bike with the aim of combining the benefits of an e-bike with the enjoyment of cycling. Engineered for the versatile cyclist, it goes beyond traditional boundaries with a performance motor and a robust carbon frame, designed to handle both the road and …

Pearson has announced its inaugural Steeplechase cycling event, taking place on 7th May. Staged across the Surrey countryside, the new sportive event will combine road racing and gravel riding, with riders given the opportunity to choose between two contrasting terrains. Gravel grinders can sign up to a 60km off-road ride …

Pearson has announced that it will be supporting suicide prevention organisation Campaign Against Living Miserably (CALM), as its official charity partner. Throughout the year, the partnership will see Pearson raise funds for the charity through its cycling events and work alongside CALM to create in-store panel discussions that bring the …

Pearson has moved all operations to its Sheen store in west London, after more than a century and a half in Sutton. Supported by its expanding online store, pearson1860.com, this will allow the company to focus on its own high-performance bikes and clothing, it said, as well as premium bike …

A new trade body has formed with the aim to highlight issues facing retailers – with its first target the Cycle to Work scheme’s “financially unsustainable” model. The Bicycle Dealers Association (BDA), made up of Bespoke Cycling, Cotswold Cycles, Cycle Exchange, Cyclefit, Pearson Cycles, Saddle Safari and Velorution, with other …