This piece first appeared in the April edition of BikeBiz magazine – not subscribed? Get a free subscription to BikeBiz. Founder of the Cycling Culture Club, Miles Baker-Clarke, explores diversity in the cycling industry and invites others to share their experiences. Diversity is a concept that’s difficult to bottle. By its very nature, it doesn’t …
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Fusion Media has announced its new partnership with Amacx Nutrition in the UK, German and Italian markets. Partnering with Fusion Media is a big win as we gear up to push the AMACX brand to new heights across the UK, Germany, and Italy. With their deep roots in cycling and …
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The latest issue of BikeBiz magazine is now online. Read the April 2025 Digital Edition of BikeBiz now! In this issue, we talk to some incredible people helping to shape the future of the cycling industry. From talks about inclusivity to access to cycling for all, the April issue explores diversity, …
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This piece first appeared in the March edition of BikeBiz magazine – not subscribed? Get a free subscription. Miles Baker-Clarke, Head of Strategy and Creative at Fusion Media gives his views on Velofollies. Trade shows have become the trading posts for the industry, bringing together threads from every corner to one place at one …
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The latest issue of BikeBiz magazine is now online. Read the March 2025 Digital Edition of BikeBiz now! This month we look at the rise of gravel, talk about cycling events, anniversaries and have plenty of industry interview and opinion. Click the page numbers below to head directly to each feature. …
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Fusion Media has appointed former Government Minister Trudy Harrison as a senior advisor. This appointment comes as part of a wider expansion of the agency’s public affairs department. Harrison was previously the Member of Parliament for Copeland since 2017, and a Minister in both the Transport and Environment (Defra) departments. …
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Fusion Media has been appointed as the retained public affairs agency for The Bikeability Trust. This partnership will see Fusion Media provide strategic advice, policy guidance, and parliamentary engagement. The collaboration between Fusion Media and The Bikeability Trust began with a successful initiative during Cycle to School Week, where Fusion …
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Fusion Media, an integrated PR and marketing agency specialising in cycling, sport and public affairs, has been appointed by Decathlon to lead global communications, paid media, and marketing for its cycling brand, Van Rysel. This appointment follows Fusion Media’s campaign to launch Van Rysel earlier this year in the UK. …
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Fusion Media – the integrated PR and marketing agency specialising in endurance sport and active travel – has been appointed to enhance the brand visibility and market presence of German boutique bicycle brand, Standert. The remit will see the agency support the expansion of Standert in Germany and the UK …
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Fusion Media has been appointed by Decathlon UK to grow the reach of Decathlon’s expert cycling brand, Van Rysel. Fusion was appointed following a competitive pitch. Their remit will see the agency support the expansion of Van Rysel in the UK across media relations, buying, influencer marketing and physical events. Van …
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