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Fusion Media has announced its new partnership with Amacx Nutrition in the UK, German and Italian markets.
Partnering with Fusion Media is a big win as we gear up to push the AMACX brand to new heights across the UK, Germany, and Italy. With their deep roots in cycling and endurance sports, they’re the right teammate to help us go the distance. This collaboration is all about building trust, gaining ground in key markets, and fueling athletes with the performance nutrition they need to stay ahead of the pack. We’re ready to hit the ground running – Ipek Altan, Marketing Lead at Amacx Nutrition
The agency says Amacx is a trusted performance nutrition brand supporting some of the world’s top endurance athletes, including professional cycling teams (including Multiple Tour de France winning team Team Visma–Lease a Bike, EF Education–EasyPost and Q36.5 ProCycling), and is redefining how athletes fuel for victory. Known for its science-backed, easy-to-use fueling system, Amacx is rapidly expanding globally with impressive growth within Western Europe and the USA.
Fusion Media says they are thrilled to join Amacx on this ambitious growth journey, bringing their “deep industry expertise to support the brand’s expansion across the UK and Germany. As passionate advocates for endurance sport, we’re excited to help elevate Amacx’s profile and performance offering in key markets, ensuring more athletes gain access to high-quality, innovative nutrition solutions.”
We’re incredibly excited to be partnering with Amacx at such a pivotal moment in their global growth. Their science-driven approach to performance nutrition and commitment to supporting elite and everyday athletes aligns perfectly with our values at Fusion Media. With our deep expertise in cycling and endurance sports, we’re proud to help bring the Amacx story to life across the UK, Germany, Italy and beyond – Adam Tranter, Founder & CEO of Fusion Media
Fusion says Amacx offers a streamlined product line designed for maximum digestibility and performance — allowing athletes to mix and match options across the Turbo, Energy, Recovery, and Supplement lines for optimised fueling at every level of competition.
Fusion Media has said it will leverage its extensive media network and storytelling expertise to position Amacx as a go-to choice for athletes seeking performance-driven products. With a strong track record of delivering impactful campaigns for sports and lifestyle brands, Fusion Media is “well-placed to support Amacx’s ambitious growth plans.”
