BikeBiz Bicycle and cycling retail news
British cycle protection brand, Armaurto will celebrate its 10th Birthday on the 22nd May.
The brand has said that since it has developed the “lightest, thinnest, washable, accredited Impact Protection for cyclists globally,” Founder and CEO Chris Battin has recently opened their doors to encourage people to develop their own protection, offering Armaurto’s knowledge and experience to the industry.
Rider-owned and operated, the brand has manufactured, tried and tested its range of Italian-made protective wear predominantly for road cyclists over the last decade. Recently, MTB, Gravel, and trail protection have been added and now form the growth areas for the brand.
“Everything we make has the cyclists’ Protection interest at heart,” says Battin. “We all know accidents and falls happen, and they can be life-changing.”
“We have carried out many high-profile collaborations with leading global brands. We have also developed and implemented the first polymer-based impact protection at the World Alpine Ski level and now have Team GB no.1 Dave Ryding as lead Snow sports Ambassador. Exciting to add that Armaurto is due to launch in Australia to service the APAC territory.
Having established client trust and loyalty, we feel it’s time to offer brands an opportunity to bring their own protection ideas to life on the back of our proven knowledge and experience. It’s not easy to find a Protection partner that has been present with its own tested innovation that can share so much industry information,” he adds.
For brands interested in working with Armaurto as either an online retail partner or developing with us by integrating ARMA Protection into their products, should contact Chris directly at chrisbattin@armaurto.co.uk
Thank you all so much for your support, we wouldn’t be here without you. Let’s keep the Bike Buzz flowing and help people find confidence, peace of mind, freedom, and fun. Here’s to the next 10 years! – Armaurto
