BikeBiz Bicycle and cycling retail news
XESD has announced the appointment of Spoken Vélo as its agent for the cycling retail B2B sector across the UK, Isle of Man and the Channel Islands.
The partnership marks XESD’s expansion beyond its foundations in the running market and into the cycling retail sector. XESD offers a curated portfolio of leading performance-focused brands, including STYRKR, VOOM Nutrition, 226ERS and Pillar Performance in sports nutrition; Pelotan SPF sun protection; Squirrel’s Nut Butter anti-chafe products; and the CORE body temperature sensor that is trusted by elite athletes and performance coaches across triathlon, WorldTour cycling, Ironman and endurance running.
Anthony Clark, Founder and CEO of XMiles UK and XESD, commented: “We’re excited to be working with Spoken Vélo to bring our trusted brands to a wider cycling retail audience. Their industry expertise and passion for the sport make them the perfect partner to help us grow in this sector.”
David Dale-Black, Co-Founder and Managing Director of Spoken Vélo, added: “Securing the exclusive cycling retail contract with XESD is a huge milestone for us. We’re proud to represent such a strong and innovative portfolio of products and are looking forward to supporting cycling retailers with best-in-class solutions for their customers.”
The partnership is effective immediately, with initial outreach to cycling retailers already underway.
Retailers keen to open an XESD account can contact Spoken Vélo at david@spokenvelo.com or can sign up directly by selecting the Referring Partner ‘Spoken Vélo’ to expedite their account activation request.
