Spoken Vélo appointed as exclusive sales agent for Etxeondo in the UK and Ireland

Etxeondo has appointed Spoken Vélo as its exclusive sales agent for the UK, Ireland, Channel Islands and the Isle of Man, as it looks to expand its presence across these key markets.

Spoken Vélo will represent Etxeondo in identifying new stockists, supporting growth of the brand’s footprint and building long-term relationships in the region.

Founded in 1976 and renowned for its exceptional quality, innovation and craftsmanship, Etxeondo produces technical cycling apparel in the Basque Country in Spain. Worn by professional and amateur riders alike because of its performance, comfort and timeless style, Etxeondo re-entered the 2025 WorldTour alongside Team Cofidis to give the team a competitive advantage in all conditions.

According to Spoken Vélo, their team has deep expertise in premium cycling and endurance sport brands and brings a wealth of commercial and market insight. The partnership will focus on building new and strengthening existing relationships with retailers, and enhancing UK and Ireland brand visibility through a tailored, hands-on approach.

We are excited to partner with Spoken Vélo. Their professionalism, market knowledge, and passion for cycling and racing make them the ideal representative for Etxeondo as we continue to grow our presence in the UK and Ireland – Patxi Rodrigo, CEO of Etxeondo

Wouter van den Boogaard, Etxeondo’s Export Manager, added: “We see a strong fit between Etxeondo and the other premium brands in the Spoken Vélo portfolio, which reinforces our confidence in this partnership.”

David Dale-Black, Managing Director of Spoken Vélo, explained: “Etxeondo is a brand I’ve long admired since my Giant Bicycle days, where the two brands collaborated in the WorldTour. Etxeondo stands out for its attention to detail, heritage and commitment to European manufacturing, and it will be great to see it back in UK and Ireland stores.”

Retailers interested in stocking Etxeondo’s range and other Spoken Vélo brands can contact Spoken Vélo via david@spokenvelo.com or on +44 (0) 7831 885277. Spoken Vélo’s retailer guide for Etxeondo here.