BikeBiz Bicycle and cycling retail news
Continental Bicycle Tyres has announced the appointment of ZyroFisher as a distributor of its complete bicycle product range across Road, Gravel, MTB, and Urban cycling sectors in the UK and Ireland.
The distribution arrangement will take effect from Sunday, June 1, 2025, with current distributor Cambrian Tyres continuing as a Continental bicycle products distributor until Saturday, May 31, 2025.
This move is said to reflect Continental’s commitment to adapting to changing market conditions and unlocking exciting new opportunities to connect with customers in innovative ways. Working closely with ZyroFisher aims to further enhance Continental’s ability to deliver its products to riders across all disciplines.
Commenting on the news, Nadine Thompson, CCO, ZyroFisher, said: “We are very proud to partner with Continental as a distributor for the UK and Ireland. Bringing Continental’s excellent products to our customers sits perfectly with our company’s mission to connect riders with the world’s premium brands.
“Continental has always been and remains at the forefront of developing tyres and appreciates how decisive the point of contact between the rider and the terrain is. This, coupled with their ongoing commitment to sustainability, is why we can’t wait to further develop Continental’s tyre business across the categories of Road, MTB, Urban / Tour and Gravel.”
2025 is set to usher in a wave of exciting new products from Continental across all product areas, reinforcing the brand’s dedication to sustainability, and engineering innovation, and empowering riders to ride more and perform at their best.
The brand will continue to support world-leading athletes and events into 2025 and beyond, including sponsorship of the Tour de France and
Talking about the new distribution partnership, Spiridon Spiridonou, head of business field bicycle tyres, Continental Tyres, said: “With ZyroFisher’s proven expertise in the cycling industry and Continental’s unrelenting drive for technological advancement, working with Zyro is set to redefine how premium bicycle tyres reach riders in the UK and Ireland and demonstrate our shared commitment to advancing the sport of cycling at every level.
“We thank the Cambrian Tyres team for all their support over the last three decades. ”
Retailers interested in the Continental range can contact their existing ZyroFisher account manager, or
email salesteam@zyrofisher.co.uk.
