It has been announced that Russell Merry will head up the Belgian Cycling Factory as the business launches its UK Office, distributing Ridley, Eddy Merckx, and Nukeproof bicycles. Taking on the position of Managing Director at Belgian Cycling Factory UK (BCF UK), Merry comments that the move will provide: “Ridley, …
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Belgian Cycling Factory (BCF), one of Europe’s leading bike manufacturers and the largest in Belgium, has acquired renowned mountain bike brand Nukeproof from Frasers Group – marking a significant step in BCF’s commitment to high-performance cycling. Founded in 1990 in the USA, Nukeproof has grown to become one of the …
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The Belgian Cycling Factory (BCF), the owner of Ridley and Eddy Merckx bike brands, has announced the appointment of three new country managers: Alexandre Carrie joined the brand to manage France and Wallonia in early July. He has a history at Lapierre where he was the commercial director for 11 …
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