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Belgian Cycling Factory (BCF), one of Europe’s leading bike manufacturers and the largest in Belgium, has acquired renowned mountain bike brand Nukeproof from Frasers Group – marking a significant step in BCF’s commitment to high-performance cycling.
Founded in 1990 in the USA, Nukeproof has grown to become one of the biggest names in mountain biking, known for its progressive geometry, race-winning design, and unparalleled durability. The bikes have long been the brand of choice for both elite racers and keen amateurs – frequently spotted on the World Cup Downhill and Enduro World Series podiums.
We recognise the passion and dedication of Nukeproof riders around the world and want to protect its legacy and ensure its future. We’re pleased to be handing over the reins to a partner with a track record in innovative design, advanced manufacturing capabilities and benchmarking services.
With BCF at the helm, we are confident that the brand will continue to thrive and evolve. Frasers Group will remain strong supporters of Nukeproof, ensuring customers can access the bikes they love as the brand enters this exciting new era – Russell Merry, Managing Director of Wheels at Frasers Group
By bringing Nukeproof into the fold, BCF cements its position as a premier manufacturer of top-tier bikes, across multiple disciplines, adding to a portfolio that already includes Ridley and Eddy Merckx bikes.
Nukeproof is a brand with an incredible history, a fiercely loyal fan base, and a reputation for building some of the most exciting mountain bikes in the world. We are committed to preserving that legacy, investing in innovation, and ensuring that both existing and new riders continue to get the best. To maintain this continuity, key members of the previous team have already joined us, bringing their expertise and deep understanding of the brand’s DNA.
This is an exciting new chapter, and we’re looking forward to building the future of Nukeproof together – Jochim Aerts, Chief Executive Officer and Owner of Belgian Cycling Factory
Nukeproof will be available through BCF’s dealer and distribution network.
