This piece first appeared in the February edition of BikeBiz magazine – not subscribed? Get a free subscription. BikeBiz catches up with PaceUp Media to talk about their rebrand and plans for 2025. How do you reflect on six years of PaceUp Media? It’s been a journey, one that’s flown by! I set out …
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PaceUp Media has been appointed by Posedla, “makers of the world’s first fully custom 3D printed cycling saddle”, as its global PR agency. Based in the Czech Republic, Posedla is leading the way in saddle innovation through its fully customised 3D printed designs, with the brand’s current model, the Joyseat …
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The latest issue of BikeBiz magazine is now online. Read the February 2025 Digital Edition of BikeBiz now! This month we preview all things COREbike! This year marks 20 years of Core – take a look at the layout and familiarise yourself with what to expect at this year’s show. …
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Bikebook has appointed PaceUp Media as its official PR agency to support its growth. Officially launched in 2022, Bikebook started as a directory for bicycle mechanics before growing to offer a bicycle shop management tool, ‘Workshop by Bikebook’ in April 2024. Originally founded in 2020 by two brothers, Ryan Elson …
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PaceUp and Focal Events have partnered to elevate marketing and communications around the Focal Events series. Focal Events has engaged PaceUp to deliver strategic marketing and communication services across the brand, including the recent addition to its portfolio, Gravel Rocks, a weekend celebration of gravel riding and racing set to …
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PaceUp Media, a PR and marketing agency for cycling and endurance sports, has announced further team growth this summer with the addition of Jordan Matthews to its PR roster. Matthews, an accomplished elite triathlete outside the office, joins the UK team already having agency and brand experience under her belt, …
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PaceUp Media has launched its new Accelerator Programme, aimed at supporting lean start-up brands looking to scale their PR and marketing activity. The new programme will see PaceUp Media provide strategy, PR, social media and content marketing services at favourable rates for a fixed period. Up to three brands will …
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PaceUp Media, the PR and marketing agency for cycling and endurance sports, has announced a strategic partnership with Stardue Group, the Italian parent company to bike brands Basso and Lee Cougan. This collaboration marks a significant step forward in enhancing the global visibility and brand communication for both bike brands. …
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PaceUp Media, the cycling and adventure sports PR and marketing agency, has announced new hires, adding greater depth and experience to its account teams. First to join the team is Ollie Gray who will assist PaceUp’s globally operating PR team. He leaves The Rider Firm where he was integral to …
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Rouvy, the virtual cycling app, has enlisted cycling and adventure sports PR and marketing agency PaceUp Media to deliver global PR services. PaceUp will be communicating and activating key partnerships, developing creative PR campaigns and providing the media with product news and content, all with a global focus spanning cycling …
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