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PaceUp Media has been appointed by Posedla, “makers of the world’s first fully custom 3D printed cycling saddle”, as its global PR agency.
Based in the Czech Republic, Posedla is leading the way in saddle innovation through its fully customised 3D printed designs, with the brand’s current model, the Joyseat 2.0, already receiving rave reviews. Rethinking the saddle manufacturing process, Posedla believes in meeting the unique and specific needs of every rider. No more trial and error. An innovative algorithm that creates no-pressure saddles based on each rider’s anatomy.
The PaceUp team will be working closely with Posedla to deliver PR, athlete and community activations across its key markets globally, adding to the agency’s growing roster of international brands in the cycling and outdoor adventure market.
“Having been in discussion with Jiří and the team at Posedla for some time, it’s great to finally roll out our ideas and plans for what’s set to be an exciting year ahead for the brand,” commented PaceUp director Tom Copeland. “A few of us on the team have been testing the Joyseat 2.0 for a while now, and having ridden a fair number of saddles over the years, this one is pretty special.”
Having already started to make a name for itself in the industry over the past few years, there’s plenty to come from Posedla in 2025. This includes the recent partnership with the Classified x Rose Gravel Team, alongside an impressive roster of athletes around the world.
Posedla co-founder, Jiří Dužár, added: “Having the passion, experience and network of the PaceUp team in our ranks now is going to be of great benefit to our growth plans over the coming years. They’ve shown a real understanding of our needs and expectations for what we want to achieve and do together. So it’s great to finally be working together.”
