Tag Archives: USE

This piece first appeared in the February edition of BikeBiz magazine – not subscribed? Get a free subscription.  Celebrating 35 years of USE and 20 years of Exposure Lights We chat with Mark Swift, Head of Sales and Marketing at USE about innovation, anniversaries and plans for the future. Ultimate Sports Engineering or USE …

The latest issue of BikeBiz magazine is now online. Read the February 2025 Digital Edition of BikeBiz now! This month we preview all things COREbike! This year marks 20 years of Core – take a look at the layout and familiarise yourself with what to expect at this year’s show. …

Exposure Lights and Ultimate (USE) are entering the AW24 season with a host of product updates and a streamlined B2B website. To add efficiency and streamline the process from order to despatch, Exposure Lights and USE have launched a new integrated B2B and website. The website will provide more insight …

BikeBiz takes a look at the latest in triathlon from some of the leading brands in the sector, including Zéfal, FLR, Redshift, Wahoo, USE, Exposure Lights, Gaerne, DMT, Prologo, ISM Saddle, Repente, Abus, SQlab, Vision and Garmin This guide first appeared in the March edition of BikeBiz magazine – get your …

This month, we take a look at the latest in triathlon from leading brands including Bont, Redshift, fizik, Argon 18, Gaerne, Goodyear, XLC, Vision Tech USA, Limar, USE, Selle Italia, Giro, DexShell, Rotor, Continental, Met, ABUS, Princeton CarbonWorks, Profile Design, Castelli and Primal

USE turned 30 in May. Rebecca Morley catches up with MD, chief designer and founder Roger Sparrow

Leading voices from the cycle industry have joined forces to show that #BikeIsBest in a new multi-format campaign. In the UK, two thirds (68%) of all journeys are under five miles, a distance that can be easily cycled by most people. Believing that #BikeIsBest, many of the cycling industry’s biggest …

By Mark Swift, marketing and brand manager, USE With the clocks going forward, more cyclists are going to be getting that bike off of the turbo trainer, from the back of the garage or shed and hitting the roads. Albeit for a training run for time trial or sportive, a …

Exposure Lights and Ultimate USE Components are offering ‘click and connect’, giving bike stores the ability to order product and have it delivered to a customer’s address direct for a maximum £5 delivery fee. – Place an order on the B2B – Fill out the customer’s address in the delivery …