Tag Archives: Paria

This piece first appeared in the February edition of BikeBiz magazine – not subscribed? Get a free subscription.  by Rebecca Bland Rebecca Bland talks to Bikmo and Paria about ways the industry can encourage people to commute by bike. Working in the cycling industry and for many of us, enjoying cycling as a hobby …

Small Beer has launched an exclusive, sustainably sourced cycling jersey, with 100% of profits to be donated to mental health charity Mind. Partnering with Paria, the design aims to brighten “even the cloudiest of rides”, with cues taken from Small Beer’s brand colours, bottle and brewing kit shapes to make …