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Microshift unveils new factory and new brand identity

SWORD Release 15 1536x960 1 Microshift unveils new factory and new brand identity

2025 marks the 26th year in the drivetrain manufacturing business for Microshift – something the Taiwanese brand is keen to celebrate, whilst looking firmly to the future. Reflecting on the success of recent years, Microshift’s product releases – including the launch of gravel groupsets Sword and Sword Black – have …

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Brompton’s iconic folding bike turns 50

Christoffer Sellin and Andrew Ritchie 1 Brompton’s iconic folding bike turns 50

Brompton is celebrating 50 years since its founder, Andrew Ritchie, created the first of its iconic folding bikes from his Kennington flat overlooking Kensington’s Brompton Oratory in 1975. Since then, over a million Brompton bikes have been designed, developed and made in its London HQ, reaching 47 different countries. In …

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Pearson Cycles introduces all-new Shift aero bike

Pearson HERO Pearson Cycles introduces all-new Shift aero bike

British bike brand Pearson Cycles has introduced its new UCI-approved aero model, the Shift, designed for speed and performance, without sacrificing comfort. At launch, the brand states the Shift is 20% lighter than its predecessor, all while delivering a noticeably smoother ride. Optimised for performance-focused riders, the racing machine utilises …

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Latest Features

An inside perspective

WattbikeProton 240710 99 An inside perspective

Daniel Blackham speaks to Wattbike CEO Stephen Loftus to discuss the indoor cycling market and how the brand’s latest products will benefit a different audience. Indoor cycling has often held a unique position in the perceptions of the bike industry and its consumers. Some decry it as the antithesis of …

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The power of bicycles

CVR 9206 The power of bicycles

Daniel Blackham catches up with Ben Sadler, managing director at World Bicycle Relief UK to discuss a busy year for the charity. How has 2024 been so far for World Bicycle Relief? This has been a landmark year for World Bicycle Relief. In addition to launching the Buffalo Bicycle Utility …

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Moving the needle

Viktor Bystrov via Unsplash Moving the needle

Shift Cycling Culture has released its first Climate Action Pulse Check, highlighting the progress and challenges in the cycling industry’s climate efforts. Here are some of the key findings. Shift Cycling Culture is a non-profit organisation dedicated to accelerating climate action in the cycling world. The 2024 Climate Action Pulse …

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Living the Electric Life

DSC07821 Living the Electric Life

BikeBiz catches up with Peter Kimberley, Group CEO of Tandem Group Trading Ltd, to discuss Electric Life, the retail landscape in the UK, and how the retailer is adapting to consumer demands. Can you give us a little background on Electric Life? At the heart of our long-term vision has …

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