A performance bike that’s truly comfortable – that’s the Basso SV, so says the brand at the launch of its new for 2025 bike. So far, so familiar, or maybe not? When was the last time you heard a bike brand launch a new bike with the line “Without the …
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CHINA: THE YEAR OF THE BIKE? This piece first appeared in the January edition of BikeBiz magazine – not subscribed? Get a free subscription. Daniel Blackham looks at how China has provided respite for many brands by bucking market trends, as well as what the future could hold domestically and …
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Basso has re-entered the Chinese market after a three-year absence. Daniel Blackham speaks to CEO Alessandro Basso about the opportunities This piece first appeared in the July edition of BikeBiz magazine – get your free subscription here China is a nation of more than 1.7 billion people, representing nearly 18% …
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Stardue Group, the holding company of Basso and Lee Cougan, has announced the introduction of a dealer direct programme for the US market. Stardue Group, a family-owned and managed business based in the north of Italy, is somewhat unique in that all its bicycles are handmade in Italy. From design …
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PaceUp Media, the PR and marketing agency for cycling and endurance sports, has announced a strategic partnership with Stardue Group, the Italian parent company to bike brands Basso and Lee Cougan. This collaboration marks a significant step forward in enhancing the global visibility and brand communication for both bike brands. …
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Basso has launched a new Volta e-bike, directly inspired by the brand’s Palta II gravel model. The carbon Volta is designed to handle road, all-road and gravel, thanks to a Polini E-P3+ powertrain that delivers 75Nm of torque and 250W of power. A Polini 500Wh battery, fully integrated in the …
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Italian bike brand Basso has launched into the UK market exclusively with Chicken CycleKit. “Whenever we establish a new partnership it is a very delicate moment for me because it is like putting my baby in the hands of a stranger,” said Basso CEO, Alessandro Basso. “In this case, there …
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