Cade Media rebrands as Cade, announces leadership appointments

Cade Media, one of the largest and fastest growing cycling channels on YouTube, has announced its official rebrand to Cade.

In sharing the news, the team stated, “This streamlined identity reflects the company’s commitment to building a long-term future as a go-to source for compelling and trusted cycling news, views and entertainment on the internet and continuing to build on the past eight years of video making”.

Alongside the rebrand, Cade has also unveiled “a refreshed leadership team, bringing in experienced industry professionals to drive the company forward”:

• Jimmi Nicholls has been appointed as managing director. With a proven track record in finance and strategic growth, Nicholls will oversee operations, partnerships, and the company’s overall direction.

• Emily Childs has been appointed as executive producer, bringing a wealth of experience in content production and development, ensuring Cade continues to deliver high-quality and engaging content.

• Francis Cade, the company’s founder, will take on the role of creative director, focusing on brand vision, storytelling, and innovative content strategies.

Talking about the news, Cade founder Francis Cade said: “We are entering an exciting new chapter for Cade. Our new name embodies the simplicity and strength of our creative mission, and with Jimmi and Emily, we are well-positioned to push the boundaries of media and content creation.

“We have some pretty significant plans for the future and will start to announce these over the coming months.

“Cade remains dedicated to producing compelling and innovative content across multiple platforms, with a focus on engaging audiences and delivering meaningful value for that audience.”

For media inquiries, interviews, or further information, contact Jimmi Nicholls via jimmi@cademedia.co.uk

About Cade

Cade is a digital media company specialising in cycling news, views and entertainment. Primarily based on YouTube, Cade has built a loyal audience of 360k subscribers – and counting –  through its unique brand of relatable and compelling digital storytelling. With a team of passionate creators and industry experts, Cade continues to shape the future of sports media through compelling narratives and cutting-edge visuals.

Social media channels

Cade [YouTube] – https://www.youtube.com/@Cade_Media

Cade Clips [YouTube] – https://www.youtube.com/@CadeMediaClips

Instagram – https://www.instagram.com/cademediaofficial/