BikeBiz Bicycle and cycling retail news
Restrap has announced its expansion into new international territories, including Norway and Switzerland, announcing distribution partners for the new markets.
Norway
With this new partnership, Vertical Playground is expanding its broad portfolio of premium outdoor products with a brand that has made a name for itself worldwide through quality and creativity.
All Restrap’s products are made in Yorkshire, UK using sustainable materials. These values align with Vertical Playground’s philosophy:
“We at VPG continue to provide ourselves and our customers with affordable and good equipment that we sell with a clear conscience – because we know the equipment is good, but also because it is affordable to choose us, easy to choose us, safe to choose us, and not least, sustainable to choose us.”
With 20 years of experience in the mountains of Norway, Vertical Playground are convinced that Restrap’s products “fit perfectly” into the range and will provide the growing Norwegian adventure cycling community with a forward-thinking brand for all cyclists.
Restrap have worked with Vertical Playground to provide various packages for retailers to showcase the products at the point of sale and represent the brand effectively.
Switzerland
Intercycle said, “What sets Restrap apart is its combination of functionality, durability, and sustainability. Each bag is handcrafted by a dedicated team of friends and family members and then tested under the toughest conditions. Restrap places great emphasis on selecting high-quality materials that are both robust and environmentally friendly.”
Restrap will sit alongside a strong list of cycling, outdoors and lifestyle brands in Intercycle’s portfolio.
Intercycle and Restrap will offer various product and POS packages to retailers to represent the best of what the brand has to offer to all cyclists.
