BikeBiz Bicycle and cycling retail news
Tredz has announced its partnership with Trek, as part of a strategic expansion of its premium brand portfolio.
The move is said to reflect Tredz’s long-term vision to become the UK’s go-to destination for performance, innovation and choice across cycling.
The news means that Trek’s full range of bikes, parts & accessories are now available at Tredz Cardiff, and also available online, via the Tredz website.
With a range designed for everyone from new riders to competitive cyclists, the launch supports Tredz commitment to “delivering best-in-class products that align with evolving customer needs and market demand”.
“This is more than a brand launch – it’s a clear signal of where we’re headed commercially,” said Pippa Wibberley, Managing Director, Tredz. “Trek’s arrival strengthens our position in the market and supports our wider strategy of focusing on high-quality, high-demand brands that deliver long-term value to both customers and the business.”
The announcement also highlights that “Trek’s reputation for innovation, performance and rider experience makes it a strong commercial fit for the Tredz customer. Its addition complements Tredz’s focus across all channels, including its Cardiff Store, Cycle to Work and it’s continued best in class online value proposition”.
Trek’s partnership with Tredz also opens new opportunities for joint marketing, seasonal campaigns and enhanced omnichannel service for riders across the UK.
Jim Poulton – Trek Country Manager – “We’re excited to partner with Tredz and bring our products to more riders across the UK. Their focus on service, expertise and customer experience is a great fit for Trek.”
Customers will be able to explore the full Trek range in the Tredz Cardiff Store or online at www.tredz.co.uk/trek – with flexible finance, cycle to work, servicing and expert advice available across both outlets.
