BikeBiz Bicycle and cycling retail news
ZyroFisher has reported that the 20th Edition of COREbike saw them deliver their most successful show to date, with “new products showcasing innovation and cutting-edge technologies being introduced from across its brand portfolio.”
Here are the details from the release:
With a newly formed marketing team headed by a senior marketing manager, Michelle Mendes and composed of a retail specialist marketing manager, Mary Grocott, a consumer and industry-focused marketing manager, Steve Larking and two graphic designers, ZyroFisher kicks off the season in a strong position to deliver on its ambitious growth plans.
Out of the 27 brands on display, six won big at the Design & Innovation Awards this year, cementing their position as part of the world’s most premium brands. The Design & Innovation Award is both a seal of approval and the benchmark achievement for the bike industry’s highest-performing products. Leatt and Mahle won two awards each, with RockShox and Selle San Marco also winning an award each.
Here are some highlights:
Leatt
The new components range (handlebars, grips, pedals, and stem) shows that Leatt is proud to be debuting in this category.
Gaerne
Crafted in Italy and now back in the UK and Irish markets, they introduced the G. Jet new range for road shoes and the G. Obsidian, a new mid-level gravel shoe.
Altura
For Spring Summer ’25, the Nevis Jacket will have a new design and fabric update ready for those April showers.
All road shorts in the range are updated and there a new tech Tees with a lovely soft cotton look and feel. Their autumn/winter ’25 collection re-introduces the iconic Nightvision jackets with new colours and recycled fabric and fillers), as well as new bright colours for the Nevis collection.
Continental
Introduced their Aero 111 tyre with its new aerodynamically optimised tread pattern.
Evoc
Went big on protection, with the LS Flex Lite Elbow & Knee Protection and the LS Flex Enduro Protection. These new pads use Evoc’s proprietary CE-certified Liteshield Flex protection technology.
LOOK
Introduced its Keo Blade Carbon Power meter pedals, easier to install than traditional power meters, lightweight at just 260g per pair. They also brought in the Trail Roc flat pedal limited edition athlete “Signature Series” colours for Kriss Kyle and Thomas Genon.
Panaracer
Brought to the show its Agilist Fast TLR new tubeless-ready version of the Agilist Fast, the “fastest tyre for the road.”
SKS
Has a new bag range of bicycle luggage (seat pack, frame bags, handlebar bags and more), designed to maximise storage while being lightweight and streamlined.
SRAM
The awaited Red E1 Groupset is finally here and is the lightest electronic groupset ever. Available in 12-speed road and 13-speed gravel options.
Hammerhead
Karoo Computer showed its new comprehensive structured workout support, industry-best navigation, and a Companion App and Dashboard that lets you manage your Karoo without removing it from the handlebars.
Camelbak
– Podium Insulated Stainless Steel Bottle
– Podium Steel Bottles new colours
– Dirt Series Bottles new 440ml size, perfect for small frames
Deity
Awarded “Most Wanted” in MBUK/BikeRadar review, their Supervillain pedal builds on the successful TMAC pedal with a design that’s lighter and more supportive.
Hiplok
The new DX1000 lock is designed with e-bike and even motorbike security in mind, this will see off a sustained attack from an angle grinder. (BikeBiz brand of the year 2024).
Joe’s No Flats
Brings the Road Leader Sealant, which works with high-pressure road tyres up to 130psi and the High-volume tubeless valve, allowing for greater airflow when inflating tyres. Especially important for installing large-volume mountain bike tyres!
Selle San Marco
The Mantra Saddle Collection 2025 Design & Innovation Award Winner is designed specifically for off-road riding, where the rider moves around on the saddle a lot but still needs support and comfort.
Sinter
The demos of the Smart Bedding Machine demonstrated how it’s designed to reduce the time taken and improve the consistency of performance when bedding in new brake pads.
Unior
Showcased its Electric Workstand Electric motor and how it safely lifts heavy e-bikes and cargo bikes to a height they can be comfortably worked on.
Tifosi
Featured the MOAB signature lightweight Tifosi frame and hydrophilic rubber earpieces that keep your shades locked in place. Shatterproof polycarbonate lenses offer crystal-clear vision and premium eye protection, while the adjustable nose pad delivers a snug fit for all-day comfort.
Cateye
Introduced its Nano 60 Rear light that can be seen from 1 Km!
For the sixth year, SRAM & ZyroFisher have raised vital funds at the show for World Bicycle Relief, collecting a total of £842. Attendees contributed through donations in exchange for freshly brewed coffee (with Torq’s donated blend) from the SRAM barista stand, directly supporting the charity’s mission to provide robust, purpose-built Buffalo Bicycles—helping people and communities in rural regions around the world gain independence and opportunities.
For retailers interested in finding out more about ZyroFisher’s brands, please contact your ZyroFisher account manager or email salesteam@zyrofisher.co.uk
