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Bikebook appoints PaceUp Media as PR agency

Jake and Ryan of Bikebook

Bikebook has appointed PaceUp Media as its official PR agency to support its growth. Officially launched in 2022, Bikebook started as a directory for bicycle mechanics before growing to offer a bicycle shop management tool, ‘Workshop by Bikebook’ in April 2024. Originally founded in 2020 by two brothers, Ryan Elson …

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Accell Group announces new CEO

Accell Group Accell Group announces new CEO

Accell Group have announced that Jonas Nilsson, previously its COO, will become the business’s new CEO, taking leadership of the group from Tuesday, April 1, 2025. Accell Group, As part of this reorganisation the current CEO, Tjeerd Jegen will step down, and, following a transition period, become the Chair to …

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British Cycling welcomes Alé as official on-bike clothing partner

British Cycling x Ale team kit CROP IMAGE British Cycling welcomes Alé as official on-bike clothing partner

Alé and British Cycling have signed a four-year partnership which sees the Italian brand become the official on-bike clothing partner of the national governing body. Alé will use its extensive experience to deliver performance-optimised cycling apparel for the entire Great Britain Cycling Team and non-Olympic disciplines for both training and …

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Rapha and EF Pro Cycling unveil 2025 team kits

Rapha EF team kit 2025 launch Rapha and EF Pro Cycling unveil 2025 team kits

Rapha has unveiled its 2025 kit designs for EF Education-EasyPost, EF Education-Oatly and EF Education-Aevolo. Developed in collaboration with the athletes themselves – “a collective of talismanic individuals” – the kit delivers race-winning innovation with an injection of trademark panache. On the launch of the 2025 team kits, Thomas Long, athlete and Teams Manager at Rapha comments: …

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