Tag Archives: Apidura

Apidura has announced the appointment of Athletic Affair as its global PR agency. The brand says the new partnership focuses on expanding Apidura’s presence across international markets through a strategic public relations approach. With a sharp focus on storytelling, community, and media relations, Athletic Affair will help bring Apidura’s mission and …

Apidura, a business which marches very much to its own drumbeat, has shared details from its 2024 Impact Report. The brand, a pioneer in the bikepacking space, champion of ‘designed for repair’, and vocal advocate for doing business sustainably, with ‘No seasonality. No discounts’ a business-defining motto, has influenced and …

Apidura has unveiled the Expedition e-bike Charger Pack. E-bikes have transformed the cycling landscape, ushering in a new era of bike design, bringing new riders to the sport and expanding the adventures of many established riders too. For those looking to maximise the time spent on their e-bikes, there is …

Daniel Blackham speaks to Apidura co-founder Tori Fahey on how the product lifecycle and sustainability has changed over the years. This piece first appeared in the October edition of BikeBiz magazine – get your free subscription here Many brands start from a desire to build a business, and then look …

Apidura has announced its expansion in Australia with an exclusive distribution partnership with SCV Imports, who will now supply the brand’s technical bikepacking products to the Australian market. Having built several key relationships with distributors around the world, and following mutual success in New Zealand via Wide Open Distribution, the …

Apidura has launched the Packable Visibility Vest, combining EN 17353 certification and the race fit and packability of a lightweight gilet. The product is a lightweight vest that packs down into an integrated pocket when not in use. Its minimal design is purely focused on visibility, rather than adding warmth …

Apidura, the British bikepacking and adventure brand, has released its first impact report, detailing the efforts of the company to improve its sustainability. The intention of the report is to provide a comprehensive, transparent account of how Apidura operates and the impact it has today. It also details the actions …

British bikepacking brand Apidura has launched an innovative tool to help riders fit their packs to their machine.  The new online resource allows riders to upload a photo of their bike, scale the photo using the rear wheel, and then virtually ‘try on’ as many frame packs as they like.  …

Apidura is to serve as Velocio’s UK repairs hub. Velocio has also partnered with What Happened in Slovenia for EU repairs and Vélocolour in Canada. It has always offered a repair service in the US, and these partnerships mean it can offer quick, high-quality repairs worldwide while reducing the environmental …

Apidura co-founder Tori Fahey tells Rebecca Morley how the bikepacking brand’s In-store Repairs Programme is helping IBDs compete with online retailers