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Apidura has announced the appointment of Athletic Affair as its global PR agency.
The brand says the new partnership focuses on expanding Apidura’s presence across international markets through a strategic public relations approach. With a sharp focus on storytelling, community, and media relations, Athletic Affair will help bring Apidura’s mission and values to the forefront of the cycling and outdoor performance world.
The scope includes global press office management, campaign coordination, and targeted PR initiatives aimed at reinforcing Apidura’s leadership in the performance bikepacking space. While the focus remains on public relations, Athletic Affair will also support select marketing initiatives to complement and amplify PR efforts. The partnership aligns with the brand’s long-term vision to grow awareness while staying true to its roots: self-supported riding, sustainability, and innovation.
Athletic Affair, an agency at the intersection of sport, culture, and creativity, brings a deep understanding of performance cycling and a strong global media network to support Apidura’s communication efforts.
