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Fazua delivers a raft of updates to Ride 50 firmware

Fazua products in a box

Fazua has rolled out a host of feature advancements to the Ride 50 firmware, with update bundle v.029 available for all systems (Evation, Trail, Street). With this latest update, riders can expect new features and improvements focused on further enhancing the ride experience. Specialist retailers will also benefit from bundle …

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Swytch launches Go e-bike conversion kit

image001 13 Swytch launches Go e-bike conversion kit

Swytch Technology, one of the UK’s leading e-bike conversion companies, has announced the launch of the Swytch Go e-bike kit, an affordable e-bike conversion kit battery. The Go Battery comprises the same 250W front wheel motor and pedal sensor as with other Swytch products, and this can be installed on …

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Loop partners with Insight to develop global sales

In Use Gravel Bike Front 1 Loop partners with Insight to develop global sales

Insight, the global sales agency, has announced a new partnership with cycling accessory brand Loop. Loop has a mantra of “products imagined by cyclists and designed like a bike component”. This embodies its dedication to creating solutions that integrate into the cycling experience. The multi-purpose engineered phone and accessory mounting …

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MAAP expands Alt_Road collection

Alt Road PR Header MAAP expands Alt_Road collection

MAAP, the Melbourne-based cycling and performance lifestyle apparel brand, has launched the latest collection of its Alt_Road apparel. Since its debut in 2021, Alt_Road has been MAAP’s call to those looking to turn their Out of Office on and escape to wild and out-there terrain on bike. The latest Alt_Road …

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Saddleback celebrates 20th anniversary

sb20thanniv emailfooter@4x 93ca8b0b d50c 420a 9400 303b54a6cf99 e1716283457657 Saddleback celebrates 20th anniversary

On Friday, May 21, 2004, while Petacchi was winning Stage 12 of the Giro d’Italia in Treviso, Andy Wigmore, founder and managing director of Saddleback Ltd, was registering his fledgling company at Companies House in Cardiff. Through a global financial crisis, Brexit, the subsequent currency crash, a global pandemic and …

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