BikeBiz Bicycle and cycling retail news

Smith has announced a new strategic partnership with Ultra Sport EU as its sole sales agency of record for the UK and Ireland markets. With clear objectives to expand market share and “significantly increase” brand presence, the new partnership with Ultra Sport amplifies Smith’s commitment to the retailer network maintaining …

Fizik has unveiled the next generation of its popular Powerstrap Aeroweave – a pure road racing shoe which is the lightest and most breathable in its range. Comprising a tough and ventilated net-like upper and the brand’s stiffest carbon outsole, the Powerstrap Aerowave is designed for “road warriors who like …

JRP Distribution, an automotive distribution company, has announced the expansion of its cycling offering by incorporating two new cycling ranges from Simply Brands and Svitol. JRP is an established distributor that has been servicing the industry for more than 40 years. During its tenure, it has continued to expand its …

French tyre manufacturer Michelin has been announced as a main partner of the Whoop UCI Mountain Bike World Series, with a five-year deal set to run until at least the 2028 season. The collaboration between Michelin and Warner Bros. Discovery (WBD) Sports will see prominent Michelin branding at all 15 …

With the rise and rise of gravel racing on the global stage the sport has steadily attracted attention from a growing number of sponsors, enabling an increasing number of riders to take part in an expanding event calendar. Athletic Affair – the Girona-based agency which connects people, brands and collectives …

Guest columnist Tess Brumwell Gaze details what such events bring to the economy and start ups

With experience of MTB, and a budget of £1K to £1.5K for a suitable bike, what can the various shops offer to aid conversion to the ‘dark side’?

Are we advertising in all the wrong places and to the wrong audiences too? Let's have a bash at normalising every day cycling

'Lycra welcome here' - Leeds proves that the British public love to get behind a big sporting occasion