BikeBiz Bicycle and cycling retail news

Shift Active Media, a leading global marketing agency with a core focus on cycling, is set to reveal its latest research enabling cycling brands to navigate the challenging landscape in 2024. The latest instalment of the agency’s research initiative ‘What’s Next?’, will be presented by CSO Doug Baker in a …

KMC Chain USA, a global leader in aftermarket chains and drivetrain components, has released its first cassette design. Available for 10 and 11-speed drivetrains, the React cassette features proprietary shifting technology that pairs well with KMC and other chains. Called “Flow Control”, the React cassette features dual shifting ramps for …

EBCO has announced the newest addition to its sales team with Anthony Stirrat appointed as Scotland and northern England account manager. This strategic appointment highlights EBCO’s commitment to enhancing sales capabilities, expanding market reach, and providing customer service. Stirrat adds a wealth of sales expertise to the team, with 18 …

Wonderlube, the Wales-based start-up, has launched with a new cycle chain lube for all conditions and all riding types. The team behind Wonderlube promises that its one product will “work in all conditions and any usage situation”. This includes high mileage touring bikes to BMX and downhill MTB. The brand …

Madison has announced that Vittoria will be sponsoring the Welsh Enduro Series in 2024. This partnership includes all five rounds of the series which starts at Dyfi Forest on Sunday, April 14. With as many as 500 riders per round, the Welsh Enduro Series is one of the UK’s largest …