Categories: HighlightNews

BikeBiz January 2025 issue now online!

This month, with the 2024 edition seeing record numbers, Madison’s house show is back to highlight all that Madison and Sportline has to offer. CEO Dominic Langan reflects on the history to-date, and previews what people can expect this term.

Also in this issue:

– BikeBiz visits the SRAM Technical Centre at ZyroFisher’s HQ in Darlington.

– Revelyst has announced the expansion of its dealer-direct and direct-to-consumer model for the Giro and Bell brands in the UK. BikeBiz catches up with senior UK country manager Robert Robinson to discuss the changes.

– Tim Fendley talks to BikeBiz about the way we experience the world when walking, wheeling, and riding, comparing this to systems established and codified behaviour in other areas of daily life.

– Rebecca Bland speaks to Emily Hughes, founder of women’s mountain bike clothing brand Trail Bloom.

– Simon Cox talks with Michelle Smyth, Head of International Sports & Cycling, at the WFSGI, to explore the global challenge of population inactivity.

– Daniel Blackham looks at how China has provided respite for many brands by bucking market trends, as well as what the future could hold domestically and internationally.

And much, much more…

READ THE MAGAZINE ONLINE HERE!

Neil Mead

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