Bikebook appoints PaceUp Media as PR agency

Bikebook has appointed PaceUp Media as its official PR agency to support its growth.

Officially launched in 2022, Bikebook started as a directory for bicycle mechanics before growing to offer a bicycle shop management tool, ‘Workshop by Bikebook’ in April 2024.

Originally founded in 2020 by two brothers, Ryan Elson and Sam Elson and their friend Jake Fieldsend, Bikebook offers bike shops and mechanics the tools they need to manage their business. What started as a way for cyclists to find local mechanics transformed to meet the changing needs of the industry.

In recent months, Bikebook has secured partnerships with the likes of ACT, Bikmo and Hygge Bikes. 

Now, partnering with PaceUp Media will help Bikebook reach new markets in 2025 and beyond.

“We’re excited to start 2025 with PaceUp onboard, leveraging their knowledge and understanding of the cycling landscape globally,” said Bikebook Co-Founder Ryan Elson. “This year’s an important one for the business as we expand our operations and their support will play a key role in our growth.”

Although mechanics and shops are still able to apply for a listing on the Bikebook directory,  they can now opt to use the system to manage their workshops. Following investment, Bikebook has appointed PaceUp Media to help expand its operations.

Discussing the appointment, PaceUp Director Tom Copeland said, “We’ve followed Bikebook’s journey from its infancy when first exhibiting at the Cycle Show, so to finally now reconnect and have the opportunity to bring our ideas and connections to life to bolster the brand at this stage of its journey is an exciting prospect for us all. We’re looking forward to working closely with Ryan, Jake and the team this year on an international scale.”