Silverfish Welcomes Ash Clark as new UK Sales Manager

Silverfish is excited to welcome Ash Clark as its new UK Sales Manager, a key addition as the company continues to grow its presence in the UK market. Ash steps into the role with a clear mission: to lead an already-strong sales team, support the UK retail network and drive demand for Silverfish’s industry-leading portfolio of premium cycling brands.

Ash brings with him a wealth of experience from across the bike industry, having held senior roles spanning both product and sales management. Ash enjoyed a successful career with Cycling Sports Group, where he helped bring renowned names like Cannondale, Fabric and Charge to market, before moving on to PIERER Mobility AG. Most recently, he played a pivotal part in developing the GT Bicycles brand.

It’s awesome to have Ash on board. We’ve worked closely over the last two years on other projects, and I’ve seen the drive and depth of experience he brings to the table. Ash offers something different, a skill set that complements the team brilliantly and will bring real benefit to our retail partners across the UK – Alex Metcalfe, Commercial Director at Silverfish

Ash is equally energised about the move:

“I’m really chuffed to be joining Silverfish. It’s a company that’s going places, with a team I feel totally at home in and one I know I can contribute to. After spending a couple of days with the sales and marketing crew, I can already see the passion and professionalism running through the business. Working with brands like Yeti, Norco, Fox Factory, Michelin, 100% and many more, these are dream names in the bike world, and now I get to help bring them to life in the UK. I can’t wait to get stuck in.”

Silverfish continues to push forward with strong momentum. The company recently expanded its operations in Germany and Austria, launched a new website in February and remains focused on innovation, great service and supporting its ever-growing retail network.

Dealers can contact Ash here: ash.clark@silverfish-uk.com