ZyroFisher to bring seven brands to Dirty Reiver 2025

In just a few weeks, on 25-26 April, the Panaracer Dirty Reiver will return to Kielder Castle grounds for its tenth year.

This year, Zyrofisher are bringing seven brands along to offer support to all riders tackling the extensive forest access road network in the Northern English Borders.

As one of  Europe’s highest profile (and longest!) gravel events ZyroFisher are incredibly proud to be  partners of Dirty Reiver on the great occasion of its 10th year.  

With the Panaracer flag flying high on Keilder Castle as title sponsor, Camelbak presenting  and Selle San Marco and Unior as event partners (with the latter offering mechanical  assistance) we truly believe that supporting the event and all its participants is the perfect  place for us to deliver our mission of connecting the rider to the world’s premium brands.  We see many familiar faces year after year which serves as great testament to the event,  the organisation and the course and we look forward to seeing them again next year for the  10th edition! – Tony Vickers, Head of Brands at ZyroFisher

ZyroFisher Brands at the Dirty Reiver

Panaracer 

Part of the event since 2015 and headline sponsor since 2023, Panaracer will be back at  Kielder with ambassadors Bec Whitfield and Joe Laverick.  At the stand, riders can check out the world’s best gravel tyres, competitions, and the new  2025 Limited Colour Edition GravelKings, Honey Butter and Cranberry. 

Those visiting the stand during the weekend are also invited to take part in two challenges:  spin the ‘Wheel of Fortune’ to win freebies and the ‘Tyre Change Challenge’, for a chance to win the fastest tyre change of the day. All participants will be entered into a prize draw to win one entry to the 2026 Dirty Reiver. The fastest person to change a tyre on Friday will also win one pair of Panaracer GravelKing tyres of their choice.

Selle San Marco 

Using the idmatch Smart Calliper, riders will be able to get sized for their perfect fit, plus demo a saddle on their own bike ahead of Saturday’s main event. The perfect opportunity to try out Selle San Marco’s Design & Innovation Award-winning Mantra saddle, recognised as a benchmark in off-road cycling performance. 

Camelbak 

Along with exclusive event offers, Camelbak will trade new Dirty Reiver branded MultiBev and Podium bottles, which were a sellout success at last year’s event. 

Unior 

Unior mechanics will be offering Neutral Tech Support throughout the event to make sure competitors’ rides are Reiver-ready. 

SRAM 

Event participants are invited to enjoy a cup of coffee and hang out in the SRAM chillout lounge while one of their expert SRAM Tech mechanics checks over their ride. Riders are also invited to join them for a warmup ride out on Friday afternoon. 

Fenwicks 

Fenwicks will be running the bike wash back at the finish line to make sure everyone’s bikes get packed away sparkling clean. 

Red Bull 

Will be sure to keep all riders ‘flying’ and fuelled all weekend.

The support and belief that ZyroFisher and its many brands we have partnered with over  the past 9 years for Dirty Reiver, as well as a number of our other events, has and continues  to play an important part in the overall experience we provide our riders.

Activating leading brands from across the industry at the Dirty Reiver not only provides  ZyroFisher with a great way to get its brands in front of target customers in the real world  environment of gravel events, but it also adds further credibility around the event itself  through education and inspiration for our riders, as well as keeping everyone riding if the  unfortunate forgotten item from your kit bag risks curtailing your ride even before it’s begun!  

Panaracer have supported the event since its infancy showing their commitment and  leadership within gravel. With their new X1 range they continue to innovate and maintain  their position at the forefront of this category and are the first choice for many of our Dirty  Reiver riders. So, we thank all the team for their continued support and look forward to many  years of collaboration ahead – Neil Atkinson, Focal Events Co-Director.