Tag Archives: Decathlon

Whilst team ownership isn’t typically something which BikeBiz would report upon, this one is a little different. Decathlon, a major cycling and sports retailer, has continued to shake up the established order, making massive strides over the past 24 months. When Van Rysel launched, few could have predicted that the …

This piece first appeared in the March edition of BikeBiz magazine – not subscribed? Get a free subscription. In the first of a series focusing on the people who make the industry – from seasonal shop staff with fascinating experiences to the CEOs of our industry’s biggest brands and businesses – we sit down …

The latest issue of BikeBiz magazine is now online. Read the March 2025 Digital Edition of BikeBiz now! This month we look at the rise of gravel, talk about cycling events, anniversaries and have plenty of industry interview and opinion. Click the page numbers below to head directly to each feature. …

Laka has extended its partnership with Decathlon and will now offer insurance to all customers in Germany. Laka is really excited to be able to offer more of Decathlon’s customers insurance at point of sale. We’re determined to provide a best-in-class experience for its customers. Together, we can help their …

French sports goods retailer Decathlon has made plenty of waves over the past 24 months, with a successful global rebrand, and the introduction of not one but two pro-level bike brands, in the form of Van Rysel and Rockrider. No half measure here, with both road and MTB brands being …

Global sports business Decathlon has invested in Rebike Mobility GmbH, described as “Central Europe’s leading second-hand e-bike company”, via its own innovation hub, Decathlon Pulse. Munich-based Rebike Mobility GmbH – founded in 2018 by managing directors Thomas Bernik, a successful serial entrepreneur, and Sven Erger, a long-time mountain biker with …

Following on from July news that Niner Bikes had launched a direct-to-rider website, the brand has today shared that it is now available via the Decathlon UK online store. The business sees the move as a strong means to bolster eyes on for the Niner Bikes brand, with the UK …

Fusion Media, an integrated PR and marketing agency specialising in cycling, sport and public affairs, has been appointed by Decathlon to lead global communications, paid media, and marketing for its cycling brand, Van Rysel. This appointment follows Fusion Media’s campaign to launch Van Rysel earlier this year in the UK. …

Van Rysel has announced the launch of the Van Rysel RCR Pro Ultegra Di2 Power Sensor in a new colourway: Abyss Green. The launch of the RCR Pro in a bold and eye-catching colourway sees the Decathlon-owned brand push its WorldTour-stage-winning bikes further into a territory previously seen as the …

Van Rysel has announced the launch of three new performance-focused road helmet models with the arrival of RCR, FCR and the XCR. At launch, the brand points to designs optimised for delivering higher performance, and enhanced safety – common elements shared by three distinctly different helmets. RCR: The Air Jet …