Strava data reveals cycling boom among Gen Z and Millennials

With one of the biggest cycling races on the horizon, Strava – with over 150 million athletes in more than 185 countries – has released new data highlighting the rise of cycling in the UK.

While elite riders prepare for a summer of cycling, Strava’s insights highlight a new wave of enthusiasm for cycling at the amateur level, too. Among the findings, younger generations are embracing the sport in record numbers, women are riding more than ever before, and local cycling clubs are thriving.

Key trends from Strava’s data include:

Gen Z and Millennials lead the charge: The younger generation is driving the UK’s cycling boom, with the number of cyclists under 35 on Strava rising by over 80% since 2019.
Cycling clubs experience big growth: The social side of cycling is surging. Over the past year alone, the number of athletes in cycling clubs on Strava in the UK rose by nearly 60% – as more people rode together than ever before.

More women in the saddle: The gender gap in cycling is narrowing. In the UK, cycling activity logged by women has risen by nearly 20% since 2019 – with more women riding for both commuting and leisure.

International sun riders: UK cyclists are packing their bikes and heading abroad for their routes. The five most popular countries for UK-based athletes logging rides abroad in 2024 were:

1. Spain
2. France
3. Italy
4. Netherlands
5. USA

Amy Hudson, UK endurance cyclist and author, commented: “It’s exciting to see Gen Z and Millennials redefining what it means to be a cyclist. It’s clear that cycling is now much more than just a sport – it has become a way for people to connect with communities, seek adventures and escape the stressors of daily life.

“The huge growth in local cycling clubs also shows just how powerful that connection through sport can be. It’s particularly inspiring to see more women joining the movement and playing a big part in making cycling a more supportive and inclusive scene for everyone.”