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Strava and fellow award-winning fitness and wellness service Apple Fitness+, are joining up to extend audience reach in 2025.
The collaboration aims “to offer even more value, inspiration, and motivation to Strava and Fitness+ subscribers” as 2025 gets started, with a clear emphasis on expanding reach, with a message focused on “being welcoming to all.”
Zipporah Allen, chief business officer, Strava, comments: “Strava and Apple share a commitment to supporting our joint users on their active journeys. We are excited to be working together to bring a new Fitness+ integration and a special offer to Strava subscribers to meet their fitness milestones in 2025 and beyond.”
“January marks an important moment for Strava users as they look to stay motivated, build consistency, and get started on their goals in the New Year.”
Enhanced Integration for Fitness+ in Strava
Workouts done in Fitness+ will now “appear in a user’s personal Strava feed in a rich, redesigned way, helping users achieve their goals and celebrate wins with their community”.
Strava users who complete a Fitness+ workout will see an image and description—including episode number, trainer name, music genre, and key metrics – in their Strava feed, which aims to help users track their progress and collectively motivate each other.
Three-Month Free Trial for Strava Subscribers
As highlighted in Strava’s 2024 Year in Sport: Trend Report, 84% of surveyed athletes prefer daily workouts that last an hour or less, making Strava and Fitness+ great fitness companions.
Strava users stay active in a variety of ways, and Apple Fitness+ offers a wider range of workout and meditation types, ranging from 5 to 45 minutes, to complement and support performance in favourite sports and activities, no matter when or where users train.
New and existing Strava subscribers in the U.S., UK, Australia and Canada can redeem up to 3 months of Fitness+ at no cost. With this offer, users can access the largest library of 4K Ultra High Definition fitness and wellness workout and meditation content in the world, with over 6,500 Fitness+ workouts and meditations across 12 workout types.
Strava subscribers or users on a Strava trial on iOS can activate the free trial offer via the Strava app. Under the “You” tab, navigate to the gear icon, then select “Your Strava Subscription.” From there, select Apple Fitness+ and follow the instructions to redeem the free trial.
Free users on Strava can subscribe or start a free Strava trial to redeem this offer.
Celebrated Athletes on Strava highlighted in Fitness+ Workouts
Fitness+ will debut exclusive workouts featuring top athletes on Strava starting later this month. These workouts include a strength workout with Hellah Sidibe, launching January 13th, and a treadmill workout with Kayla Jeter, launching January 27th.
