Pioneering British folding helmet company, Newlane, has announced that renowned advertising creative Tony Davidson will direct a campaign for the brand. The advert, entitled ‘Plenty of Space’, will launch on ITV to coincide with the network’s forthcoming coverage of the Tour de France. Davidson, celebrated for iconic campaigns such as …
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After a successful launch in late 2024, UK-based helmet start-up Newlane is poised to become the first company in the world to integrate Mips safety technology into a foldable helmet. The ‘packable’ Newlane helmet has already gained traction among urban commuters – especially city bike-hire users – with a unique …
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After six years of development, the Newlane foldable helmet has made a positive impact for the UK-based business, which has seen strong sales of the innovative product, especially among urban cyclists. Following its launch last October, “thousands of city riders have embraced the product”, which is available online at a …
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