Gusto Bikes launches in UK and seeks new dealers

Gusto Bikes will launch in the UK this June and is looking to work with new dealers.

Established in 2011, the Taiwanese brand is known for sponsoring the UCI Continental Team Pogi Team Gusto Ljubljana. 

‘Dare to be different’ is their motto, with the brand committed to developing and producing high-quality carbon fibre racing bicycles. The brand strives to “promote the sport of cycling and broaden the audience so that more cyclists are encouraged to pursue their dreams and strive for success.”

With the formation of the Gusto Professional Cycling Team in 2014, Gusto has actively participated in various UCI international competitions and has continuously achieved excellent results in the races. Tomaz Poljanec, the general manager of the GUSTO-sponsored POGI TEAM GUSTO LJUBLJANA in Slovenia, Europe, said: 

The team has been using Gusto bicycles for more than 5 years, Gusto bicycles have received high praise and recognition from riders over the years. In recent years, the team’s riders have continuously achieved impressive results in the top-level competitions in Europe and around the world, and Gusto has been playing a very critical role!

European Professional Team sponsored by Gusto will collaborate in 2025 with renowned cyclist Tadej Pogačar to sponsor POGI TEAM GUSTO LJUBLJANA, thus the name. Tadej Pogačar was once part of the Gusto professional team, competing on our bikes in races worldwide. “We also hope to support more talented riders and reach the international stage through alliance sponsorship in the future as well,” said Gusto.

The brand is set to launch to UK dealers over the coming weeks with 2 models in the 2025 range, the Duro EVO and Cobra EVO. Bikes will be delivered from Gusto’s Slovenia factory direct to dealers. 

Both models use the cutting-edge carbon composite patented technology that combines INNEGRA/LATEX with Japan High-Performance Carbon Fibre. Currently, the world’s lightest high-performance carbon fibre is the advanced material INNEGRA from the United States. The Gusto R&D team has exclusively developed their carbon composite patent technology to incorporate INNEGRA’s high modulus materials, the absorption properties of Latex, and the Japan High-Performance Carbon Fibre to create a remarkably rigid, stable, and compliant Gusto frame.

Gusto Bike encourages UK dealers to get in touch, with the brand keen to hear what UK IBDs need from a new supplier. 

Contact the UK Sales Manager, Dale Moore: dale.moore@gustobike.com or on 07960 944720