Saddleback have announced dates and venues for their July Espresso Tour, bringing select brands on the road to allow dealers to view new collections.
Saddleback is bringing the best of Italy to five regions across the UK this July. The freshest spring/summer 2026 collections from Castelli, SIDI, and Rudy Project will be showcased at distinctive brewery locations, giving dealers a unique opportunity to range plan for next season, all while current-year sales are still in motion.
This year’s Espresso Tour is especially significant, marking key brand updates for both Castelli and SIDI — two of the most iconic and heritage-rich names in cycling – Saddleback
According to Saddleback, the tour will spotlight new product innovations, including the latest advancements in apparel, footwear, and eyewear technology. Attendees will get hands-on access to the SS26 ranges and expert insights from the Saddleback commercial team, making it an unmissable event for specialist cycle retailers.
There will be goody bags for all attendees.
Booking Information
Spaces are limited — dealers can reserve their place now by registering online.
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