BikeBiz Bicycle and cycling retail news
Double Digit Communications has announced a new working partnership with Tern Bicycles, becoming the Taiwanese brand’s agency of record in North America.
Double Digit Communications sees the partnership as a unique opportunity “to be part of the team that will help more people connect with this iconic brand, and experience how Tern can change their everyday lives.”
In sharing the news, the agency also highlights that “Tern’s commitment to improving the world has even inspired us to emulate their practice of donating 1% of net profits each year to social and environmental causes. With this new partnership, Double Digit pledges to do the same”.
Speaking about the new partnership, Andrew “Bernie” Bernstein comments: “We couldn’t be more excited to welcome Tern Bicycles to Double Digit Communications.
“Tern’s bikes fill many mobility needs and we’re inspired by their dedication to making bikes that let you leave your car at home.
“Peter Nicholson and I can’t wait to help this brand and their important message reach more people.”
About Double Digit Communications
A strategic communications and marketing agency serving emerging tech, cycling, outdoor, & luxury brands, Double Digit Communications seamlessly embeds with clients, navigating shifting landscapes to create strategies, optimize resources, and ensure brand prominence.
Peter Nicholson spent over a decade helping grow an agency from 2 employees and 3 clients to 15 employees and 25 clients, building an extensive body of successful work for the biggest brands in cycling and fitness technology.
Nicholson’s resume also includes two years at Giro as Global Brand Manager, gaining valuable experience inside a brand, including managing his former agency from the client side.
Andrew “Bernie” Bernstein has served in numerous communications roles including stints as editor and marketing manager at Bicycling Magazine, senior agency account director at TRUE Communications/InGoodTaste Studio, and in-house communications leader at connected cycling platform Zwift.
At Zwift, Bernstein helped to launch the brand’s hardware programme and reverse the brand’s post-pandemic decline in membership.
Specialising in fitness technology, connected products, cycling, outdoor, and luxury brands at all stages of growth, for the past 15 years, Double Digit Communications has counselled leading brands on communications strategy and tactics, helping to attain or maintain market prominence.
Image credit: Double Digit Communications
