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Dash Rides has launched Dash Flex, a new employee benefit that enables Cycle to Work savings across all UK bike-share providers, using a single pass.
Unlike traditional schemes, which require a commitment to a single provider, Dash Flex offers complete flexibility: ride a Lime bike to work in the morning, a Forest bike home in the evening.
Customers have the freedom to use bike-share services exactly as they normally would, with savings applied to whatever spending suits them – whether that’s pay-as-you-go, minute bundles, or anything in between.
Dash Flex is a salary sacrifice benefit that lets employees pay for bike-share services using pre-tax income, reducing their commuting costs by up to 47%.
Following strong demand from an invite-only rollout, Dash Flex is now live for all Dash customers.
At launch, David Watkins, founder, Dash Rides, said: “This has been one of our most requested features. The way people move around cities is changing – it’s more spontaneous, multi-modal, and on-the-go. Bike-share services offer that flexibility, but the costs can add up quickly. Dash Flex is designed to support this shift and make those services more affordable and accessible.”
The changing face of Cycle to Work
Cycling UK highlights that “The UK Government first introduced its Cycle to Work scheme in 1999 as a way of promoting healthier journeys to work and reducing air pollution.”
Now in its 26th year, the scheme has seen a host of different points raised in recent months, with the UK government exploring ways to increase uptake, making the scheme accessible to a wider section of society.
The common goal: Getting more people on bikes.
15 years ago, ‘Boris bikes’ launched, on July 30th 2010, offering members of the public a new means by which to experience a bike, using it as daily transport: The public bike share scheme had arrived. Initially, this was with analogue bikes, which, in time, have also become e-bikes.
What started in Paris and became incredibly popular in London, preceded the mass arrival of today’s shared mobility providers.
The benefit to the entire cycling industry, which is often overlooked: More people riding bikes – irrespective of ownership status – means more voices calling for better cycling infrastructure.
