Alé launches Custom Lab: personalised kits for all

Italian cycle clothing brand Alé has announced the launch of Custom Lab, the brand’s new customisation service dedicated to groups of cyclists, amateur teams and elite squads.

“Alé Custom Lab is much more than a customisation service: it is a creative workshop designed to transform the identity of amateur teams into exclusive garments” highlights the launch announcement. The brand is keen to point out that the new service “is an opportunity for all cyclists – from enthusiasts to professionals – to express their identity through high-quality technical apparel.”

In plain speak: Groups of all levels and disciplines can now access an exclusive service designed and created to deliver a unique and fully personalized kit.

Alé Custom Lab offers “a tailor-made customisation experience, guiding teams through every stage of the process”. The service includes:

1. Graphic support for creating the custom design, including sponsor logo placement and the choice of unique colours and patterns.
2. Selection of the most suitable models to meet the team’s needs, ensuring maximum comfort and top performance.
3. Sizing test to guarantee an optimal fit for all cyclists.
4. Packaging and delivery through a fast and efficient process.

Alé’s expertise, available to all cyclists

Thanks to thirty years of experience, developed especially within professional racing, Alé’ now offers recreational riders, club members, and competing amateurs the same quality and attention to detail reserved for teams and champions who’ve chosen to partner with the brand.

The Verona-based company is an established partner of national federations, including the Slovenian and French national cycling teams, the Danish national team, and the British Cycling Federation.

Alé also supplies apparel to top-tier World Tour teams such as Bahrain Victorious, Groupama-FDJ, and Fenix-Deceuninck.

Alé Custom Lab is much more than a customisation service: it is a creative workshop designed to transform the identity of amateur teams into exclusive garments. It is an opportunity for all cyclists – from enthusiasts to professionals – to express their identity through high-quality technical apparel.

A dedicated online resource supports the Alé Custom Lab offering.

In the UK, the brand is distributed by Chicken Cyclekit.