In our latest BikeBiz industry insights, a conversation with, we catch up with Hannah Wilson. If you’ve been to a trade show or event this year, chances are you would have seen Hannah. As a brand manager at Extra UK, no two days are the same. Riding since the 1990s …
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The Tour de France and Tour de France Femmes avec Zwift, will both take place in the UK in 2027, marking the first time both the men’s and women’s Grand Départs will take place in the same country (outside France). The Tour de France and the UK share a rich …
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Strava is continuing in its ‘Strive for More’ commitment to support women in movement and sport with its third year sponsorship of the Tour de France Femmes avec Zwift. As women’s sports continue to inspire a movement, Strava is teaming up with Togethxr to call on more coverage, viewership of …
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Mon, 12 Aug 2024 – Sun, 18 Aug 2024 sees the third edition of the Tour de France Femmes avec Zwift take place, and for one team – Human Powered Health – the race represents the ideal opportunity to showcase a first of its kind collaboration. Human Powered Health cyclists …
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A year on from the inaugural Tour de France Femmes avec Zwift, Zwift has commissioned a report to measure the impact of the race in 2022, using data from Nielsen Sports. Zwift’s report delves into data spanning broadcast and written coverage, audience profiles and social media. It begins by looking …
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Strava has announced a three-year partnership with the Tour de France and the Tour de France Femmes avec Zwift. The Tour de France and the Tour de France Femmes avec Zwift will ‘come to life’ inside the Strava app with a content hub dedicated to telling the story of the …
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