Almost 20 years after its first iteration, Si Paton resurrected the Malverns Classic event in 2018. Here’s how the festival showcases the very best of the MTB lifestyle This piece first appeared in the June edition of BikeBiz magazine – get your free subscription here What is the history of …
Read More »‘The traditional customer is here to stay’ – Distributor focus with Oneway Bike
Based in the Netherlands, Oneway is UK and Ireland distributor for a number of recognised brands, including Cube bikes. Alex Ballinger hears more about the latest developments This piece first appeared in the June edition of BikeBiz magazine – get your free subscription here Cube is a common sight on the …
Read More »Performance-driven: BikeBiz meets Hampshire-based bike brand Handsling
Founded by Simon Whiten as a media publishing company in 2010, Handsling started life with the sponsorship of the London-based Handsling Race Team. Once the team’s bike sponsorship expired in 2014, Whiten started looking at manufacturing his own frames and got in touch with a leading carbon manufacturer. The resulting …
Read More »A global gathering: Eurobike head Stefan Reisinger previews this year’s event
Last year marked the start of a new era for Eurobike as it relocated from its long-term home in Friedrichshafen to one of Europe’s financial hubs in the German city of Frankfurt. Daniel Blackham sat down with Eurobike head Stefan Reisinger to look back at 2022 and preview this year’s …
Read More »Pennine Cycles: Standing the test of time
Rebecca Bland visits one of Yorkshire’s most iconic bike shops This piece first appeared in the June edition of BikeBiz magazine – get your free subscription here When you walk into Pennine Cycles, you can instantly sense the heritage, the passion, and the knowledge that oozes from within the walls. Not …
Read More »Help wanted: How the bike trade is trying to tackle the mechanic shortage
A shortage of skilled workshop staff has been an issue for the cycling industry for many years. So the question is, is there a skilled labour shortage, or are there shortcomings elsewhere in the trade? Daniel Blackham spoke to those in the know to find out more This piece first …
Read More »‘Maximum fun’ – DMR talks through the brand’s first kids’ bikes
DMR has been at the heart of the dirt jump and MTB scene for decades. Head of marketing Mark Noble talks BikeBiz through the launch of the DMR kids’ bikes This piece first appeared in the May edition of BikeBiz magazine – get your free subscription here Why is DMR …
Read More »Soul searching: How Specialized is reinventing itself for the modern industry
US bike brand Specialized has been making some notable cutbacks and changes to its business. Rebecca Bland explores how the company is changing its philosophy for the modern world This piece first appeared in the May edition of BikeBiz magazine – get your free subscription here Equality, diversity and inclusion: three …
Read More »The new school: Focal Events on why adventure is the new buzzword for riders
Cycling events in the UK have been evolving rapidly in recent years. Alex Ballinger spoke to event organiser Focal Events about how consumer tastes are changing This piece first appeared in the May edition of BikeBiz magazine – get your free subscription here I still remember my first proper cycling event …
Read More »‘To continue our growth it was a necessary move’: Distributor I-ride on relocation and boosting Orro Bikes
BikeBiz staff writer Daniel Blackham hits the road to visit the Sussex-based distributor This piece first appeared in the May edition of BikeBiz magazine – get your free subscription here It is well known that the bike industry is continuing to face challenges, but many companies are tackling the test …
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