Terry Precision Cycling talk trade tariffs, taking on Trump, and winning

The past months have been a tough time for businesses faced with the sheer scale and uncertainty of trade tariffs pushed by the Trump administration. 

In the weeks following the initial tariff announcement, a group of five businesses collectively brought a legal case, which yesterday resulted in a court ruling against the Trump administration. 

Here, Nik Holm of Terry Precision Cycling shares thoughts on the events of the past months, and reflects on the news of the past 24 hrs.

For over 40 years, Terry Cycling has been committed to making cycling more accessible for women. For us, that means designing and manufacturing technical apparel, saddles and accessories that prioritize comfort, safety, and style, and doing it with integrity.

Throughout our history, we have proudly manufactured many of our products in the United States, and we are unique in still having much of our production made here. Innovation comes from all parts of the globe, and so do the unique materials and product lines that shape our niche business.

The recent decision by the U.S. Court of International Trade is a turning point. Not just for us, but for countless small manufacturers trying to compete while staying true to their values and needs of customers.

The now-vacated tariffs disrupted our supply chains, added costs, and forced us into months of defensive planning. We had to source new raw materials, rework long-standing partnerships, and test production strategies that pulled us away from what matters most. It was a complete distraction, with no benefit to the rider, for us to spend time knocking ourselves off just to stay afloat.

This ruling allows us to get back to what we do best: supporting women in cycling, investing in innovation, and planning for the future with confidence. It gives businesses like ours the space to operate without being penalized for sourcing smartly or manufacturing ethically.

We’re grateful for the support of our board, the Flagg Bicycle Group, and Liberty Justice Center, and we are proud to have played a role in standing up for small businesses.

This isn’t just a win for Terry.

It’s a win for the cycling industry and the communities we serve.