This piece first appeared in the April edition of BikeBiz magazine – not subscribed? Get a free subscription to BikeBiz. By Rebecca Bland Photos by Pete Scullion This year, the annual Reframing MTB conference moved to Bristol, bringing together industry peers to tackle inclusivity and sustainability. We speak to organiser Dr Fiona Spotswood about the …
Read More »Mountain Biking has an Image Problem
This piece first appeared in the April edition of BikeBiz magazine – not subscribed? Get a free subscription to BikeBiz. Why the cycling industry needs to address how mountain biking is represented to expand its market. Mountain biking is… When you think about that, what springs to mind? What is mountain biking for you? What …
Read More »Reframing MTB announces conference dates for 2025
The Reframing MTB conference is returning in 2025, this time in Bristol on 7-8th March. Reframing MTB was founded in 2022 by Henry Norman (Ride Sheffield), Manon Carpenter, and Aneela McKenna (Mòr Diversity). Its goal? To make mountain biking ‘a better, more inclusive, and sustainable, fun space for all.’ The …
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