Forestry England has teamed up with Whyte Bikes to host the first FOD Women’s Takeover Day, a full-day event dedicated to celebrating women who love life on the trails. Taking place on Saturday, 21 June at the Forest of Dean Cycle Centre, the event aims to create a welcoming, supportive, …
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This piece first appeared in the April edition of BikeBiz magazine – not subscribed? Get a free subscription to BikeBiz. Why the cycling industry needs to address how mountain biking is represented to expand its market. Mountain biking is… When you think about that, what springs to mind? What is mountain biking for you? What …
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Last month saw BikeBiz editor, Lauren Jenkins, exploring the work of Fostering Inclusive Action Sports (FIAS), a University of Bristol-based research project exploring gender inequality in mountain biking. With the April print edition of BikeBiz focused on diversity and inclusivity – making cycling more accessible and welcoming – you’ll have …
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Upon the launch of the video that explains in detail what Project FIAS hopes to achieve, we spoke to Fiona Spotswood, Associate Professor in Marketing and Consumption at the University of Bristol to talk more about the project: “This is the film that explains Project FIAS. FIAS (Fostering Inclusive Action …
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